The GTIA Blog

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By Emily Matzelle / Sep 15, 2026

Why Growth Stalls: How MSP Leaders Can Break Through the Productivity Trap

Quick Answer: The productivity trap is the plateau MSPs hit after their first growth phase, marked by unplanned work, constant reprioritization and decisions that keep escalating back to the founder. Growth and profitability are only weakly correlated, and firms that keep growing are the ones that change how they operate. Matthew Whitehouse, founder and business advisor at BTGCO, recommends three tools to move past it: The Founder Dependency Risk Model, five KPIs that track dependency and drag and the Founder Blackout Exercise, a thought experiment that maps what happens if the founder disappears tomorrow.
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By Christine Horton / Sep 11, 2026

Beyond Awareness: Building an Inclusive Culture in the Channel

Quick answer: IT channel leaders are treating inclusive culture as a strategic lever for innovation, retention and growth—not a side initiative. Hear how MSP and vendor leaders are building belonging, mentorship and equitable career growth across technology teams.
GTIA On Location microphones
By GTIA / Sep 10, 2026

GTIA On Location at RoarCon 2026

GTIA On Location brought its cameras to Houston for RoarCon 2026, hosted by Liongard, for a few..

By Megan McFadden / Sep 8, 2026

From AI Hype to Lasting Advantage: A Practical Path for MSPs

AI promises to have a huge benefit for our market, but for many, early adoption is creating the..

By Sriram Kakarala / Sep 4, 2026

Hidden Costs of Tool Sprawl: Why MSPs Must Prioritize Unified Endpoint Management

Talk to any MSP founder or IT leader, and you will quickly realize they are caught in the same..

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Shiny New Object Syndrome (SNOS): Are You Affected?

Quick Answer: Shiny new object syndrome (SNOS) happens when MSPs adopt new technology without..

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AI Adoption in the Channel: Why Governance Is the Missing Piece for ITSPs

Quick Answer: GTIA's new research report, AI Adoption in the Channel: What ITSPs Are Actually..

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Rob Rae, vice chair of the GTIA Board of Directors

Q&A With Rob Rae, Corporate Vice President of Community & Ecosystems, Pax8

For more than two decades, Rob Rae has been one of the IT channel’s most visible champions of MSPs,..

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Chloe Mann accepts the GTIA Spotlight Award

5 Questions with Chloe Mann: 2026 GTIA Future Leader Award Winner

Some leaders measure success by their own growth. Chloe Mann, sales manager at Brigantia, measures..

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What Makes Peer Networking Work in the IT Channel?

Quick Answer: Effective peer networking in the IT channel comes from structure, not proximity. It..

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MSP Finance Team accepts the GTIA Spotlight Award

5 Questions with MSP Finance Team: 2026 GTIA UK & Ireland Community Associate Member Award Winner

There's a difference between a company that shows up to the channel community and one that builds..

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text: the operating standard MSPs need for the AI era

The Operating Standard MSPs Need for the AI Era

AI readiness for MSPs is not a tools question. It is an operating one. AI is a new cost structure..

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Predictable Growth Is an MSP’s Best Friend

 Quick Answer: MSPs can drive predictable growth by raising prices annually instead of locking in..

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GTIA Spotlight Winner 1Password

5 Questions with 1Password: 2026 GTIA UK & Ireland Innovative Vendor Award Winner

Great vendor innovation isn't just about the product—it's about the partner experience built around..

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The GTIA On Location camera crew at ChannelCon 2026

GTIA On Location at ChannelCon 2026

GTIA On Location was in San Diego for ChannelCon 2026, talking to MSPs, ITSPs and industry leaders..

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GTIA ChannelCon attendees

How to Choose an MSP IT Community in 2026

Quick Answer: To choose the right MSP IT community, evaluate five factors: Vendor neutrality, peer..

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ChannelCon sign at Rady Shell in San Diego

10 Things You May Have Missed at ChannelCon 2026

Quick Answer: ChannelCon 2026 took place August 3–5 in San Diego, where GTIA launched local..

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Attorney Brad Gross

How to Build an Internal AI Use Policy

Quick Answer: There is no single U.S. law governing how ITSPs use AI. Existing rules—the FTC Act,..

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Academy Award-winning filmmaker Ron Howard

Storytelling, Structure and Smart Risk: Ron Howard's Advice for Channel Leaders

Quick Answer: Academy Award-winning director Ron Howard joined Tracy Pound, managing director at..

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The panelists from the Channel Visionaries Power Panel at ChannelCon 2026

Build vs. Buy, Trust and Talent: 5 Takeaways from the Channel Visionaries Power Panel

Quick answer: At ChannelCon 2026, six channel executives from Ingram Micro, Microsoft, Thrive,..

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