The GTIA Blog

US twenty dollar bill with an American flag
By Astrid Cook / Oct 30, 2026

Channel Optimism Rises as Economic and Trade Sentiment Rebound

Channel sentiment on the U.S. economy rebounded in Q3 2026, as "strong" views climbed to 43% from 36% in Q2 while "neutral" fell to 23%. Twelve-month optimism rose to 53% after three straight quarters at 48%, and pessimism eased to 32%.
Attendees exchange information at ChannelCon EMEA
By Emily Matzelle / Oct 29, 2026

10 Reasons to Attend ChannelCon EMEA 2026

Why should IT channel professionals attend ChannelCon EMEA 2026?
Nancy Hague and Joanna Riley speak at ChannelCon 2026 in San Diego
By Haines Eason / Oct 28, 2026

We’re All Getting a Promotion: Veteran HR Executive Says AI Is Elevating Human Work

How is AI changing human work in the IT channel?

By Emily Matzelle / Oct 26, 2026

Practice What You Protect

What is the GTIA Cybersecurity Trustmark? The GTIA Cybersecurity Trustmark is an independently..

By Carlos Rey / Oct 23, 2026

Billing Hygiene & the MSP Exit: What a Quality-of-Earnings Review Looks At

A guide for owners thinking about a future sale, covering why recurring, automated collections tend..

GTIA On Location at MSP Summit 2026

GTIA On Location headed to Orlando for MSP Summit 2026, where more than 1,500 MSP leaders came..

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The Most Dangerous Activity on Your Network May Look Completely Legit

Quick Answer: Attackers increasingly blend in by logging in with stolen credentials and using..

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3 Market Shifts MSPs Need to Get Ahead of in 2027

What market shifts should MSPs prepare for in 2027?

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GTIA On Location at ASCII Edge Chicago 2026

GTIA On Location headed to Chicago for ASCII Edge, the first ASCII event since GTIA acquired The..

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Planning for 2027: 4 Financial Priorities for ITSP Leaders

Working on next year’s budget and curious about the broader economic signals shaping the channel..

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Closing the Cybersecurity Skills Gap Demands a Multifaceted Talent Strategy

Quick Answer: How can organizations close the cybersecurity skills gap?Start by assessing security..

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5 Questions with Gerardo Barranquero: 2026 GTIA ANZ Community Leadership Award Winner

Gerardo Barranquero, CEO of Avocado Consulting, leads with his sleeves rolled up. Over the past..

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GTIA On Location at CanITCon Calgary 2026

GTIA On Location headed north to Calgary for CanITCon 2026, where MSP leaders from across Canada..

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Your Cybersecurity Awareness Month Toolkit: GTIA Cyber Resources

It’s October, which means it’s Cybersecurity Awareness Month! GTIA has a robust library of..

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What an AI Agent's Bad Week Should Change About Your Deployments

In May of this year, an AI agent inside an OpenAI test environment was given a task it could not..

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The Attackers Have a Community. So Do You.

Quick answer: MSP threat sharing breaks down because intelligence is scattered across too many..

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GTIA On Location at CMIT Connect Live! 2026

GTIA On Location headed to Indianapolis for CMIT Connect Live! 2026, where CMIT Solutions franchise..

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The Hardest Part of AI Automation May Be Knowing What Not to Automate

How do you decide which business processes to automate with AI?

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GTIA Presents: The Podcast Where Member Insight Turns Into Business Results

Quick Answer: GTIA Presents is GTIA's podcast for the global IT channel. Each episode brings..

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Build a Financial Operating Rhythm That Turns Uncertainty Into Confidence

Quick answer: A financial operating rhythm is a repeatable cycle—plan, model, measure, invest—that..

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