It’s October, which means it’s Cybersecurity Awareness Month! GTIA has a robust library of cybersecurity resources. Consider this your guide to the topics that are most relevant to you, your technology business and the IT channel.
Fresh This Fall: New Cybersecurity Resources
Start here. GTIA’s newest research, livestreams, meetups and conversations give you current threat data and expert perspective, right when your clients are paying the most attention to cybersecurity.
New! First GTIA Quarterly Cybersecurity Tracker
The GTIA research and cybersecurity team have teamed up to release a new tracker that offers key, granular metrics on cybersecurity practices, tech usage and other markers collected via survey from a broad sample of ITSPs. This first report covers Q2 data collection. The Q3 report will be published in a few weeks! Download the Q2 report on the Member Portal.
Webinar Series: Cyber Coffee Talk with Nett & Tanja
Grab a cup and join Nett and Tanja for Cyber Coffee Talk. A relaxed livestream where real conversations about cybersecurity take shape. No slides, no script, no fluff. Just two cybersecurity experts who do this work every day, talking honestly about what's happening in security right now. Nett and Tanja tackle what's changed, what's noise, what's worth your attention and what nobody talks about openly. Bring questions. The best episodes go somewhere we didn't plan. 30 minutes, the third Thursday of each month. See you there. Put these dates on your calendar!
Monthly ISAO Member Meetups: Access to Cyber Experts
Join us on the third Wednesday of each month at 10:00 am CT for your GTIA ISAO Member Meetup. Every other month we host a guest speaker. Previous guests include Patrick Beggs, CISO, ConnectWise and Gerald Bechault, CISO, Acronis. We’ve hosted a ransomware negotiator, an MSP ransomware victim and in November we will feature breach coach, Spencer Pollock esq. of McDonald Hopkins and Dustin Bolander of Beltex to talk about business risk for ITSPs. We hold an open discussion about the latest threat landscape. These meetups are open to all GTIA members. Join us on October 21, November 18 and December 16. Register in the Member Portal under Events by searching “ISAO.”
GTIA On Location: Cybersecurity Conversations
GTIA On Location delivers exclusive content from events all over the world and valuable insights from the industry’s top leaders that help channel leaders shape their business. Watch the most insightful cybersecurity conversations the GTIA team has had to-date. Watch now.
GTIA Presents Podcast: Inside MSP Cybersecurity: Trustmark, ISAO and the Future of Industry Standards
Host Vicky Bruns sits down with Josh Hohbein of Centrex IT and Wade Kilgore of Axxys Technologies to talk about how MSPs can build a stronger security practice. They cover how the GTIA Cybersecurity Trustmark compares to frameworks like SOC 2, NIST and CIS; why continuous improvement is replacing checkbox compliance; and how the GTIA ISAO helps MSPs share threat intelligence and reduce risk together. You'll walk away with practical steps for raising your security maturity, earning client trust and scaling with confidence. Watch now.
Proven Tools to Strengthen Your Security Practice
These member-favorite benefits and guidebooks give your team the threat intelligence, frameworks and tested playbooks to raise your security maturity and show clients the value you deliver.
The GTIA ISAO: The $7,200 Membership Benefit Most Members Don't Know They Have
The GTIA Information Sharing & Analysis Organization (ISAO) is a cybersecurity benefit included with every GTIA membership, delivering real-time threat intelligence, a predictive Cyber Risk Rating, third-party vendor risk insights and peer-to-peer threat sharing—a package valued at $7,200 a year. Every GTIA member already has access to it. Most just haven't logged in yet. Read more.
Getting the GTIA Cybersecurity Trustmark
Now, more than ever, companies need to know that their data is safe which has them analyzing everything from ITSPs to partners and suppliers. The critical question is: How can you truly show that your business is adhering to the right level of security? That’s where the GTIA Cybersecurity Trustmark comes in. Read this four-part series:
Part 2: Lessons From the Trenches
Part 3: Advice From Assured Members
Part 4: How to Obtain Employee Buy-In
GTIA Cybersecurity Guidebook for MSPs: Best Practices for Protecting Clients
This popular guidebook offers practical and actionable information to help you: Understand the current cybersecurity landscape, assess current cybersecurity measures of prospects, vet vendors with a proactive approach to minimize risk and handle customer objections regarding cybersecurity. Written by GTIA members for MSP and solution provider members, the goal is to encourage sharing cybersecurity best practices with the community and the IT channel. Download the guidebook on the Member Portal.
Guidebook: Tabletop Exercises to Build Customer Resilience
This guidebook offers a practical framework for ITSPs to lead their teams—and clients—through immersive tabletop exercises that simulate real-world cyber incidents. From ransomware and phishing to insider threats and deepfake hiring attacks, each scenario is designed to uncover vulnerabilities, clarify roles, and strengthen response strategies. Download the guidebook on the Member Portal.
Learn on Demand: Cybersecurity Courses for ITSPs
ITSPs seeking to elevate their cybersecurity credentials can turn to GTIA Member Education for help. Four video on-demand courses on cybersecurity opportunities that can help MSPs grow their businesses are available through the GTIA Member Learning Platform. The courses are led by GTIA members with extensive cybersecurity and MSP experience, and include:
Channel Trends in Cybersecurity 2026
Cybersecurity poses an interesting duality for today’s IT service providers (ITSPs). Providers in this space often lament their difficult daily battle against an increasingly sophisticated threat landscape, while at the same time realizing that these relentless threats drive demand and revenue for their businesses. In this 1-hour presentation, Carolyn April, VP of Research and Market Intelligence at GTIA and Matt Lee, Security Senior Director at Pax8, discuss the cybersecurity research and trends that affect the modern ITSP.
Partnering with an MSSP
For many MSPs, partnering with an MSSP is a strategic and viable path to developing cybersecurity proficiency quickly and affordably. In this 31-minute sprint, Charles Love explains why you should partner with an MSSP, critical components to address before partnering, important factors and tips to look for in an MSSP, and what onboarding steps to follow to ensure a successful partnership.
Selling Cybersecurity
Presented by Adam Pilton, this 33-minute course delves into the critical strategies for raising the prices of cybersecurity services in response to the increasing frequency of cyberattacks. Participants will learn how to implement linear price increases to ensure existing clients continue to perceive high value in the services provided. The course also explores various psychological tactics, such as leveraging fear and urgency, to drive sales growth, even amidst potential client skepticism. Additionally, it emphasizes the importance of educating clients on the necessity of enhanced cybersecurity measures, highlighting how aligning the interests of both parties can lead to mutual benefit and long-term success.
Win Trust and Renewals by Demonstrating Cybersecurity Value
Are you sharing business and cybersecurity intelligence that is valuable to your clients? In this 29-minute sprint, previously known as Demonstrating Your Cybersecurity Value, Scott Quilter explains how solution providers (SPs) can communicate cybersecurity expertise and efforts in ways that maximize stakeholder engagement and your position as a trusted consultant. Learn about the different types of stakeholders and what motivates them in this session. Leverage onboarding, training and communications to strengthen your cybersecurity value and client satisfaction.
Keep Reading: Cybersecurity Insights from the GTIA Blog
Get practical advice, first-hour incident response steps and perspectives from members on the front lines, written for the people running and growing technology businesses.
- The Attackers Have a Community. So Do You.
- Shiny New Object Syndrome (SNOS): Are You Affected?
- Don’t Panic! What Every ITSP Should Do in the First Hour of a Cyberattack
- SMBs & Security: Avoid a Cookie-Cutter Approach to Selling
- Would Your MSP Business (and Your Customers) Survive a Crisis?
- Device-Bound Security Could Be the Answer to All Our Security Prayers
- Cybersecurity Is No Longer an IT Problem: It’s a Business Survival Issue
- Cyber Bites: 5 Minutes of Advice from GTIA Cybersecurity Member Experts
- Fight the Way You Train: 10 Tabletop Exercise Scenarios
Put Your Membership to Work
Every resource above is built by and for the GTIA community. Pick one, share it with your team and make this October count.
Learn more about the GTIA Cybersecurity Programs.
Learn more about the GTIA Cybersecurity Programs.
Become a GTIA member to access these resources! Join now.