Your voice. Your community. Your IT channel.

The Global Technology Industry Association (GTIA) is the only vendor-neutral, non-profit membership association for solution providers/MSPs, vendors, distributors and companies working within the IT channel ecosystem. Membership offers networking, exclusive tools and resources to grow your business and strengthen the industry, and more.

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Membership Benefits for Your Business

Networking & Collaboration

Build professional connections with member-led regional communities, interest groups and partnerships.

Events

Connect with IT channel colleagues and gain insight and skills through virtual and in-person events.

Business Resources

Gain market insight and learn practical business solutions with exclusive research and education.

Cybersecurity Programs

Protect yourself and your customers with threat intelligence built for MSPs and channel businesses.

Build your company with the experts in the GTIA community

"GTIA will help you with sales, marketing, HR, advancing women in tech, diversity. All of these things are really important to build a company. I didn’t learn them at school, so I talk to people who are experts—and you’ll find them at GTIA."

Steven Tytgat

CEO, Tyneso

Connect with your peers and grow your business

"GTIA is the place to be if you want to grow your MSP business and grow your network. Better get on board because you’re missing the best thing out there."

Corey Kirkendoll

President & CEO, 5K Technical Services

Meet people that want to help in the GTIA community

“This community levels the playing field for all of us in tech because they put everybody in the same room. There’s nobody that you can’t talk to and everybody’s willing to help.”

Carrie Green

SVP of Operations, Alt-Tech Cyber Security & IT Management

Create a global network with the GTIA community

“[GTIA] gives incredible value to any technology companies who are members, it opens a whole world of community, working with other peers who can help you grow your business faster. They are great advocates for the industry; they help raise the bar of professionalism across the board.”

Richard Tubb

IT Business Growth Expert, Tubblog

Get support and advice from industry experts

“My favorite things about GTIA are the connections, the networking events and the willingness everyone has to help each other out. The GTIA family is a trusted spot for entrepreneurs to learn and thrive.”

Rebecca Woods

Founder & CEO, Bluebird Leaders

Access experts on variety of topics to help solve problems

“My favorite part of membership? Easy, community! IT today is really hard. Having access to a global community of industry experts to help me solve a problem when I don’t have time is golden. I cannot imagine doing this job, in this day and age, without GTIA.”

Dave Alton

CTO, Strategic Information Resources

Be part of a membership association that is leading the way

“GTIA is not just talking about it, but we are doing the work to be about it. You can see the progress made over the years—we have the Advancing Women in Technology group. GTIA is leading the way and making the effort to be more inclusive, and I am so proud of that.”

Dr. Geogette Fraser

President, Transformation Lead LLC

Join today to benefit everyone in your organization

GTIA membership provides everyone in your organization with everything necessary to grow your business. If your organization builds, sells or drives the adoption of technology business solutions, you’re in the right place!

MSP/Solution Providers

Get the research and professional connections necessary to grow your business. Find new routes to market, train your team and more.

Vendors and Distributors

Find new partners and upskill your staff with our top-rated channel training. Your ChannelCon booth is included in the price of membership!

Industry Associates

Share your expertise by contributing to thought leadership. Take advantage of exceptional training and education.

GTIA 2025 State of the Channel Report Cover

GTIA State of the Channel

Exclusive insights into trends to watch across the IT channel in 2025.

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Latest GTIA Blog Posts

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By Ashley Watters / May 16, 2025

5 Ethical Issues in Technology to Watch for in 2025

Ethics certainly creates a buzz in the business world. Ethical issues such as how we treat others, use information, engage with employees, manage resources, approach sustainability, and impact the world around us all affect how we view companies. In fact, the inappropriate treatment of people and the communities we live in are often the subject of scrutiny and can signal the difference between business success or failure. Especially with the adoption of generative artificial intelligence (AI), businesses have to consider ethical decision making and practices.

A list of things automation requires, including time, energy and attention.

By Amanda Lachapelle / May 15, 2025

Automation as Strategic Differentiation: A Mindset Shift for MSPs

There’s this moment I keep coming back to: I’m standing in my kitchen, stirring tomatoes in the pan, trying to cook pasta, while answering a Teams message and mentally running through what I still had on my to-do list that needed attention before the end of the night.

A group of people in an office looking at an easel with notes.

By GTIA / May 13, 2025