Resources

Download the latest industry thought leadership, guidebooks, research and more from the Global Technology Industry Association (GTIA).


Vendor Checklist for Channel Events

Sales and marketing tasks to maximize your impact with prospects, customers

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ITSP Checklist for Channel Events

A guide to help networking, lead gen, and ROI before, during and after a show

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From Affiliates to Vendors: A Glossary of Terms for the IT Channel

Definitions designed to help educate and empower channel newcomers and set them up for success

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How to Pick the Best SaaS Channel Partners

From global systems integrators to VARs, find the best fit for your company

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Top AI Use Cases

Practical tips for ITSPs to pursue AI opportunities

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Top IoT Use Cases

With countless applications for Internet of Things solutions, ITSPs should consider these use cases

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The Technology Buyer's Journey Infographic

A detailed roadmap from business problem to solution adoption

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Creating a Better Business Plan

A guide to setting goals and measuring success

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AI Best Practices for MSPs: Custom LLMs

A step-by-step guide to better content/messaging

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AI Best Practices for MSPs: Usage Policies

How to create personalized AI usage guidelines

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Cybersecurity Guidebook for MSPs

Best practices for protecting clients

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Tech Vendor Guidebook

Best practices for successful channel programs

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DEI&B Guidebook

A plan for MSPs and other tech businesses

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MSP Guidebook

Cultivating a culture of process efficiency

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