Events & Education

Member Education


Members can take advantage of GTIA Member Education, the most popular and highly rated member benefit, via our Member Learning Portal.

 

The Member Learning Portal is temporarily unavailable as we work to update it with current, relevant and actionable courses and resources to help you build your tech channel business. We thank you for your patience and will be back online soon with new and updated favorites.

 

Questions? Contact your member representative at [email protected].

 

Members can utilize GTIA’s vendor-neutral training with on-demand courses or live virtual training to educate staff, partners and prospects on business topics relevant to today’s ever evolving technology industry. Education is delivered through a variety of mediums including on-demand video sprints of 20-45 minutes and longer live, multi-hour bootcamps.

 

GTIA courses help MSPs train new employees, back-office staff, marketing staff, business development, senior leadership and SMB owner/operators. Vendors and distributors can access courses to train new employees, CAMs, staff supporting CAMs and senior leadership.

 

GTIA Channel Training

Upcoming live and virtual training sessions

 

Managing the Tech Channel (MTC) Part 1

Live the morning after the Benelux Community meeting in Mechelen, Belgium

Friday, February 7 at 8:30am-1:00pm (CET)

Register Now

Member Education

Member Education offers a constantly evolving library of over two dozen courses and other resources designed for the professionals who own and operate technology solution and managed services companies. These courses include 20 – 45-minute video sprints, learning paths and live and virtual live webinars.

Channel Ecosystem
These resources discuss the channel ecosystem, channel strategy and channel relationship management. 

Finance & Operations
These resources address technology solutions, workforce management, financial management, legal and compliance issues, business strategy and customer management. 

Sales & Marketing
These resources address the strategy and tactics of sales and marketing, as well as sales and marketing workforce management.

Technology & Cybersecurity
These resources cover issues related to MSP cybersecurity operations, cybersecurity sales and marketing, and the “security first” mindset. 

Vendor & Distributor Education

Available in live and virtual live formats, primarily in English.

Managing the Technology Channel Part 1

Managing the Technology Channel Part 1 offers those in channel management roles the opportunity to further develop the skills and knowledge needed to lead initiatives and investments that drive indirect sales revenue. This eight-module bootcamp is designed to give participants the mindset, concepts, knowledge, and skill to grow into an “evolved channel manager.”

Key Takeaways

  1. Develop strategies to choose, manage, engage and assess partners for maximum growth

  2. Evaluate and accelerate partner productivity through measurement and tracking and managing partner relationships
  3. Build ramp plans to support the partner lifecycle and apply emerging industry trends to strategize customer experience and partner satisfaction
  4. Secure your partner foundation with streamlined, out-the-box action plans to eliminate bottlenecks and bring your business profits to new heights

Managing the Technology Channel Part 2

Building on the foundations of Part 1, Managing the Technology Part 2 is an eight-module bootcamp that prepares Channel Account Managers (CAMs) to improve the vendor value proposition through strategic partner planning, enabling recurring revenue and developing a better understanding of the partner experience and customer experience.

Key Takeaways
  1. Identify strategies and tools for strategic partner planning by taking a deep dive into ramp planning and Quarterly Business Reviews
  2. Master the buyer’s journey and key operational structures to solidify your back office efficiency from the inside out
  3. Lock In recurring revenue strategies and develop financial acumen to accelerate your growth and maximize your returns
  4. Take the next step to reimagine the way you build partnerships, scale your business, and nurture your clientele

Building an Indirect Sales Channel

Interested in building a partner program for indirect sales but not sure where to start? This program is designed for vendor and distributor leaders and professionals who want to explore building an indirect sales channel for their services and solutions. Over the course of four modules, you’ll learn how to assess the viability of an indirect sales play, develop a strategy, create a partner program and unlock exponential sales growth.

Key Takeaways
  1. Differentiate how vendors use indirect and direct channel sales to get their products or services to market.
  2. Explain how entities of the channel ecosystem work with each other, manage conflict and maintain competitive edge
  3. Describe the revenue strategies of entities within the channel ecosystem

Navigating the Technology Channel Ecosystem

This three-module eLearning program helps employees new to the tech channel strengthen their understanding of the technology channel ecosystem and their role in it. Learn how vendors use indirect and direct channel sales to get their products or services to market. Explain how channel players work with each other, manage conflict and maintain a competitive edge. Additionally, access short, on-demand videos featuring channel expert Greg Plum on how to build relationships and earn revenue.

Key Takeaways
  1. Identify strategies and tools for strategic partner planning by taking a deep dive into ramp planning and Quarterly Business Reviews
  2. Master the buyer’s journey and key operational structures to solidify your back office efficiency from the inside out
  3. Lock In recurring revenue strategies and develop financial acumen to accelerate your growth and maximize your returns

Contact your member representative at  [email protected] to learn more.