Channel firms are facing a skills crunch. According to the GTIA State of the Channel 2025 report, in their quest to meet today’s sophisticated demands around AI, cybersecurity, data services, vertical specialties, etc., four in 10 channel firms say they are struggling to find and compete for workers with the right skills. This continued imbalance between the supply of digital skills and the demand for expertise is pushing companies to rethink how they attract and retain talent. Insights from a panel of hiring experts, paired with guidance from the GTIA North America Global Women in Technology (GWIT) Interest Group, provide employers with practical strategies to secure and keep top talent amid current hiring and workplace trends. (Hint: It’s not just about the work—it’s about the culture you create.)
Innovation thrives on diverse ways of thinking. That’s why smart companies don’t just hire for skills; they also hire for perspective. Neurodiverse teams bring unique strengths to the table, but working together also means navigating different communication styles and work preferences—with the occasional misunderstanding.
