Scott Campbell's Blog Posts

Industry awards are a great marketing tactic to help your business stand out with prospects and customers. The key to winning is figuring out how to make your application shine in a
By Scott Campbell / Mar 2, 2026

The Winner Is: How to Apply for Industry Awards to Boost Your Business

One of the most overlooked ways to help your business is to apply for—and hopefully win—awards presented by your partners, community or industry. It’s a great marketing tactic that can really make your business stand out with prospects and customers, but many organizations think they either won’t win or don’t know how to create a strong submission. So they don’t try.
Participants talk during the GTIA Genius Cafe
By Scott Campbell / Feb 16, 2026

Fixing More Than Tech: How GTIA's Genius Café Helps ITSPs Find Purpose, Focus and Growth

When you book a table at GTIA's Genius Café, valuable business insights and actionable advice are always on the menu. The Genius Café has long been a popular feature at GTIA ChannelCon and regional community events around the world, providing IT service provider (ITSP) members with the opportunity to speak 1:1 with industry experts in sales and marketing, cybersecurity, AI, business operations and other areas. We spoke recently with Chris Cooke, founder of Ethikai Consulting, a UK-based firm that helps ITSPs and channel businesses across the UK and United States with operational strategy and building stronger foundations for growth, about what he saw serving as a genius at a recent GTIA event and where ITSPs see both challenges and opportunities in 2026. Here's what he had to say.
By Scott Campbell / Feb 11, 2026

From MOTY to CEO: Alex Spigel Takes the Helm with a Focus on Compliance for ITSPs

Technology has always been a big part of Alex Spigel’s life. Some of her earliest memories are..

By Scott Campbell / Feb 5, 2026

Matt Lee’s Cybersecurity Predictions for 2026

As the IT channel braces for another year of rapid transformation, few voices command more..

By Scott Campbell / Jan 23, 2026

How to Turn AI and Digital Employees Into Teammates, Not Tools

As AI starts to reshape the way organisations think about growth and their future, one of the..

5 Questions with Tech Data: 2025 ANZ Innovative Distributor Award Winner

Community isn’t just a buzzword in today’s IT channel—it’s the foundation for transformation. As IT..

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5 Questions with Kelly Johnson: 2025 ANZ Cybersecurity Leadership Award Winner

Businesses don’t want cybersecurity products, they want protection. Understanding—and living—that..

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Von Anwendungen bis zum Rechenzentrum: Nachhaltigkeit in der IT – Chancen und Herausforderungen

Mit mehr als 500 Rechenzentren und einem steigenden Bedarf an künstlicher Intelligenz und..

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From Applications to the Data Center: The Benefits of Embracing Sustainability in IT

With more than 500 data centers and an increasing appetite for artificial intelligence and storage,..

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5 Questions with Bec Paior: 2025 ANZ Advancing Women in Tech Leadership Award Winner

Initiatives to support and empower women in the tech industry aren’t just about implementing equity..

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Stellen Sie die richtigen Führungskräfte im Vertrieb ein?

Olaf Kaiser, Inhaber der Kaiser Consulting GmbH, hat im Laufe seiner Karriere Hunderte von..

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Are You Hiring the Right Sales Managers?

Olaf Kaiser, owner of Kaiser Consulting GmbH, has hired, managed and upskilled hundreds of sales..

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5 Questions with Fabric Brand Partners: 2025 ANZ Associate Member Award Winner

What does “brand” mean to you? For some organisations, it could simply refer to a product name,..

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Innovation and Perspiration: Channel Leaders Provide Insights for ITSP Growth

Cybersecurity, AI and the increasing complexity of tech can individually be a key issue squarely on..

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A Boomer and a Doomer: Sir Stephen Fry Talks AI, Tech History and More

Artificial intelligence comes with great gifts but also great risk, noted actor Sir Stephen Fry..

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5 Questions with Autonomate: 2025 UK & Ireland MSP/Solution Provider Award Winner

In just under four years, Autonomate CEO Jamie Claret started a fledgling company and transformed..

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5 Questions with Kristian Wright: 2025 UK & Ireland Cybersecurity Leadership Award Winner

In a year marked by escalating digital threats as well as customer needs, dedication and attention..

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5 Questions with Stock in the Channel: 2025 UK & Ireland Innovative Distributor Award Winner

Innovation in the IT channel isn’t just about flashy technology—it’s about making life easier for..

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5 Questions with Enhanced.io: 2025 UK & Ireland Advancing Diversity in Tech Award Winner

Diversity and differences should be more than just checkboxes or buzzwords within an..

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Al in Action: How ITSPs Can Turn a Buzzword into Business Value

With the sheer volume of tools, models and hype surrounding AI these days, it can be confusing,..

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