Scott Campbell's Blog Posts

By Scott Campbell / Jan 17, 2025

Breaking the MSP Marketing Paradox: How to Succeed with Limited Funds, Resources

When it comes to marketing, many MSPs…. don’t. Or at least not very well, not as much as they want or not enough to be effective.
By Scott Campbell / Jan 13, 2025

AI Predictions and Trends to Watch in 2025

While the hype of artificial intelligence (AI) may have peaked, the functionality of it has not, according to the GTIA IT Industry Outlook 2025. Tech companies expect to realize time savings on routine tasks, automated IT operations and deeper data analysis, among other benefits, in 2025.
By Scott Campbell / Dec 13, 2024

5 Questions with Raymond McCullagh: 2024 ANZ Future Leader Award Winner

Growing up in the early 2000s, Raymond McCullagh saw firsthand the explosion of technology now..

By Scott Campbell / Dec 4, 2024

6 Strategies for MSPs to Harness the New Power Trio of Data, Access and AI

Technologies like AI can be game changers in any business environment—but it takes an experienced,..

By Scott Campbell / Nov 22, 2024

AI, Emerging Tech Can Totally Transform Your IT Workforce

Good tech workers, especially in sought-after fields such AI and cybersecurity, are hard to find..

Cybersecurity Horror Stories to Strike Fear in Your Heart

What’s scarier than Jason Voorhees or Michael Myers coming at you, weapon in hand? How about a..

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5 Questions with Aaron Jacobs: 2024 GTIA - ANZ Cybersecurity Leadership Award Winner

When it comes to cybersecurity incidents, Aaron Jacobs isn’t one to sit on the sidelines. As a..

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Business Tips to Survive a Natural Disaster, Part 2: Managing Customers

Every customer has different expectations, different needs, different goals. That’s never more..

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Business Tips to Survive a Natural Disaster, Part 3: Lessons Learned

You can develop a business continuity/disaster recovery plan for your company. You can talk about..

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Business Tips to Survive a Natural Disaster, Part 1: Managing Employees

Experiencing a natural disaster—or any emergency—can be a nerve-wracking experience. Guiding a..

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How to Implement Passwordless Solutions, AI and Quantum Computing Into Your MSP Offerings

Innovative technologies including passwordless solutions, artificial intelligence and even quantum..

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How to Find the Best Way to Market Your MSP Business

Marketing has never been a core competency for many MSP leaders, who tend to have technology or..

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From Teambuilding to Peer Groups: How MSPs Successfully Scale Their Business

There are probably as many ways for MSPs to grow their business as there are MSPs. After all, every..

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The Ins and Outs of Defending Against Internal and External Threats: What MSPs Should Know

Cybersecurity threats have come full circle. The cycle of hackers focusing on external attacks to..

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How to Overcome Sales Objections

“You know, I just don’t think we can afford that.”

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What Does a Fire in 1949 Have to Do with Cybersecurity Today? A Lot, Actually

On Aug. 5, 1949, lightning struck deep in a gulch along the upper Missouri River in Montana on..

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Moving from Tactical Thinking to Strategic: How MSP Business Is Changing

Businesses have put the pandemic behind them and are poised for growth and innovation—opening a lot..

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Breakdown to Breakthrough: How a Tech Leader Dealt with Depression and How to Spot Warning Signs

Mental health illness does not understand or respect boundaries—it can impact anyone, anywhere, in..

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IT Industry Predictions for 2024

It’s an age-old question for MSPs and other tech businesses: Where do I place my bets for the..

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