Emily Matzelle's Blog Posts
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10 Things You May Have Missed at ChannelCon EMEA 2026
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The New Business Formula for the Digital Age
QUICK ANSWER: What is the new business formula for the digital age? The new business formula,..
Why Your Personal Brand Matters More Than Ever: And How to Elevate It
Quick answer: A personal brand is the reputation you build through your expertise, your..
10 Reasons to Attend ChannelCon EMEA 2026
Practice What You Protect
What is the GTIA Cybersecurity Trustmark? The GTIA Cybersecurity Trustmark is an independently..
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Your Cybersecurity Awareness Month Toolkit: GTIA Cyber Resources
It’s October, which means it’s Cybersecurity Awareness Month! GTIA has a robust library of..
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The Attackers Have a Community. So Do You.
Quick answer: MSP threat sharing breaks down because intelligence is scattered across too many..
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Build a Financial Operating Rhythm That Turns Uncertainty Into Confidence
Quick answer: A financial operating rhythm is a repeatable cycle—plan, model, measure, invest—that..
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Why Growth Stalls: How MSP Leaders Can Break Through the Productivity Trap
Quick Answer: The productivity trap is the plateau MSPs hit after their first growth phase, marked..
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AI Adoption in the Channel: Why Governance Is the Missing Piece for ITSPs
Quick Answer: GTIA's new research report, AI Adoption in the Channel: What ITSPs Are Actually..
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What Makes Peer Networking Work in the IT Channel?
Quick Answer: Effective peer networking in the IT channel comes from structure, not proximity. It..
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How to Choose an MSP IT Community in 2026
Quick Answer: To choose the right MSP IT community, evaluate five factors: Vendor neutrality, peer..
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10 Things You May Have Missed at ChannelCon 2026
Quick Answer: ChannelCon 2026 took place August 3–5 in San Diego, where GTIA launched local..
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How to Build an Internal AI Use Policy
Quick Answer: There is no single U.S. law governing how ITSPs use AI. Existing rules—the FTC Act,..
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Storytelling, Structure and Smart Risk: Ron Howard's Advice for Channel Leaders
Quick Answer: Academy Award-winning director Ron Howard joined Tracy Pound, managing director at..
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Build vs. Buy, Trust and Talent: 5 Takeaways from the Channel Visionaries Power Panel
Quick answer: At ChannelCon 2026, six channel executives from Ingram Micro, Microsoft, Thrive,..
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Rejection Inspection: Alex Banayan's 3-Step Fix for Setbacks
Quick answer: At ChannelCon 2026, bestselling author Alex Banayan delivered a keynote on the..
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GTIA Launches Local Chapters, AI Training Benefit and UN Partnership at ChannelCon
Quick answer: During the ChannelCon 2026 executive keynote in San Diego, GTIA leadership announced..
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She Didn’t Wait for the Door to Open—She Built One
Brook Lee is quick to tell you she is not special.
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