Emily Matzelle's Blog Posts
The Attackers Have a Community. So Do You.
Why Growth Stalls: How MSP Leaders Can Break Through the Productivity Trap
Quick Answer: The productivity trap is the plateau MSPs hit after their first growth phase, marked..
AI Adoption in the Channel: Why Governance Is the Missing Piece for ITSPs
Quick Answer: GTIA's new research report, AI Adoption in the Channel: What ITSPs Are Actually..
What Makes Peer Networking Work in the IT Channel?
Quick Answer: Effective peer networking in the IT channel comes from structure, not proximity. It..
How to Choose an MSP IT Community in 2026
Quick Answer: To choose the right MSP IT community, evaluate five factors: Vendor neutrality, peer..
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10 Things You May Have Missed at ChannelCon 2026
Quick Answer: ChannelCon 2026 took place August 3–5 in San Diego, where GTIA launched local..
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How to Build an Internal AI Use Policy
Quick Answer: There is no single U.S. law governing how ITSPs use AI. Existing rules—the FTC Act,..
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Storytelling, Structure and Smart Risk: Ron Howard's Advice for Channel Leaders
Quick Answer: Academy Award-winning director Ron Howard joined Tracy Pound, managing director at..
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Build vs. Buy, Trust and Talent: 5 Takeaways from the Channel Visionaries Power Panel
Quick answer: At ChannelCon 2026, six channel executives from Ingram Micro, Microsoft, Thrive,..
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Rejection Inspection: Alex Banayan's 3-Step Fix for Setbacks
Quick answer: At ChannelCon 2026, bestselling author Alex Banayan delivered a keynote on the..
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GTIA Launches Local Chapters, AI Training Benefit and UN Partnership at ChannelCon
Quick answer: During the ChannelCon 2026 executive keynote in San Diego, GTIA leadership announced..
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She Didn’t Wait for the Door to Open—She Built One
Brook Lee is quick to tell you she is not special.
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Why Peer Networking Fails Without an IT Channel Community
⚡ QUICK ANSWER IT channel partners face three structural barriers to peer networking: Time (MSP..
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Sessions Worth Your Time: What's on the ChannelCon 2026 Agenda
ChannelCon 2026 is GTIA's flagship annual conference, taking place August 3–5 in San Diego,..
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When Step-Back Thinking Leads to Step-Forward Growth
In IT services, momentum can be deceptive. Running at full speed doesn’t always mean you’re running..
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Why Your Personal Brand Matters More Than Ever: And How to Elevate It
In today’s professional landscape, your reputation no longer lives solely within your organization...
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Shaping the AI Future the Same Way We Always Have: Together
AI has become one of the fastest and most disruptive shifts the IT channel has ever faced—outpacing..
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Succession & Strategy in the Channel: Should You Be Planning for M&A?
Every IT service provider (ITSP) will one day face a decision point—buy, sell or transition—and the..
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