Emily Matzelle's Blog Posts

The Top10 Reasons to Attend ChannelCon 2025

On the Right Track: People, Resources, Community and Advancement Shape the ChannelCon 2025 Agenda

Cybersecurity to Take Center Stage in Nashville
Cybersecurity is critical to any tech business—so is standing out from the competition. The GTIA..
More Brains Means More Brilliance at ChannelCon 2025
ChannelCon, powered by the Global Technology Industry Association (GTIA), is the premier event for..
The ChannelCon Experience: First Time POV
If you’ve ever been to an industry event, you understand the benefits. You get to take (some) time..
Does Your Organization Champion Candor? Find Out at ChannelCon 2025
We all work in technology, and we all get excited about how technological innovations are shaping..
Read More >AI Needs Human Leadership: How Do You Start? Learn More at ChannelCon 2025
It’s easy to think of artificial intelligence (AI) as anti-human. But that couldn’t be further from..
Read More >How Do You Become GTIA Member of the Year?
This story was originally published in July 2024 and released at ChannelCon in Atlanta where John..
Read More >The Cost of a Breach: 10 Terrifying Cybersecurity Stats Your Customers Need to Know
As an MSP, you know cybersecurity is a big deal. For businesses of all sizes, a breach could mean..
Read More >State of the Channel 2025: Complexity Keeps Customers Calling
Most businesses will tell you that the road to success is always under construction. And while that..
Read More >Accelerate Action: Celebrating International Women’s Day
Did you know that at the current rate of progress, it will take until 2158 (which is roughly five..
Read More >12 Things You Won’t Want to Miss at CCF 2025
You may have been to every single Communities & Councils Forum (CCF) to-date. Or maybe, you’ve..
Read More >Subscribe to the GTIA Community
Not ready for membership yet? Become a subscriber and gain complimentary access to select resources, events and online discussion groups.
How to Discuss Risk with Your Customers
Initiating a conversation about business risk with your clients isn’t always comfortable—but it’s..
Read More >The Managed Security Service Partner (MSSP) 2.0
In 2011, Reg Harnish, now CEO of OrbitalFire Cybersecurity, was an MSP. The economy was exploding..
Read More >The Power of Our Community
Life today seems busier than it was even a few short years ago. Business professionals are tasked..
Read More >Make Cybersecurity a Priority in 2025
If your business plans to make cybersecurity a higher priority in 2025, you’re not alone. In fact,..
Read More >Building Effective Tabletop Exercises
By nature, humans are imperfect. We make mistakes, have insecurities and we simply don’t know what..
Read More >MSP Best Practices for Succeeding in the Cloud
MSP Best Practices for Succeeding in the Cloud
Read More >We're All People: Addressing Multigenerational Needs
Most of us can agree that your people are an integral part of your success. A high-functioning team..
Read More >Less Is More: How Evolving Channel Relationships Can Yield Happier Partners
The relationships you have with your business partners is what makes our ecosystem work. But..
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