Emily Matzelle's Blog Posts

Top 10 written on a chalkboard
By Emily Matzelle / Jun 17, 2025

The Top10 Reasons to Attend ChannelCon 2025

The world is changing and so is our industry. As our business models evolve before our very eyes, the importance of a trusted peer community has never been more paramount. If you are in the IT channel, you need to be at ChannelCon—July 29-31 in Nashville.
Railroad tracks converging into one path
By Emily Matzelle / May 19, 2025

On the Right Track: People, Resources, Community and Advancement Shape the ChannelCon 2025 Agenda

If there is one thing everyone in the IT channel has in common, it’s our ability to adapt and conquer as our industry evolves. After a successful rebrand of our association and an exciting CEO announcement, the Global Technology Industry Association (GTIA) is gearing up for our best ChannelCon yet—making it the year to join us July 29-31 in Nashville.
Highway sign to Nashville, Tennessee
By Emily Matzelle / May 5, 2025

Cybersecurity to Take Center Stage in Nashville

Cybersecurity is critical to any tech business—so is standing out from the competition. The GTIA..

By Emily Matzelle / Apr 22, 2025

More Brains Means More Brilliance at ChannelCon 2025

ChannelCon, powered by the Global Technology Industry Association (GTIA), is the premier event for..

By Emily Matzelle / Apr 15, 2025

The ChannelCon Experience: First Time POV

If you’ve ever been to an industry event, you understand the benefits. You get to take (some) time..

Does Your Organization Champion Candor? Find Out at ChannelCon 2025

We all work in technology, and we all get excited about how technological innovations are shaping..

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AI Needs Human Leadership: How Do You Start? Learn More at ChannelCon 2025

It’s easy to think of artificial intelligence (AI) as anti-human. But that couldn’t be further from..

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How Do You Become GTIA Member of the Year?

This story was originally published in July 2024 and released at ChannelCon in Atlanta where John..

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The Cost of a Breach: 10 Terrifying Cybersecurity Stats Your Customers Need to Know

As an MSP, you know cybersecurity is a big deal. For businesses of all sizes, a breach could mean..

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State of the Channel 2025: Complexity Keeps Customers Calling

Most businesses will tell you that the road to success is always under construction. And while that..

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Accelerate Action: Celebrating International Women’s Day

Did you know that at the current rate of progress, it will take until 2158 (which is roughly five..

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12 Things You Won’t Want to Miss at CCF 2025

You may have been to every single Communities & Councils Forum (CCF) to-date. Or maybe, you’ve..

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How to Discuss Risk with Your Customers

Initiating a conversation about business risk with your clients isn’t always comfortable—but it’s..

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The Managed Security Service Partner (MSSP) 2.0

In 2011, Reg Harnish, now CEO of OrbitalFire Cybersecurity, was an MSP. The economy was exploding..

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The Power of Our Community

Life today seems busier than it was even a few short years ago. Business professionals are tasked..

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Make Cybersecurity a Priority in 2025

If your business plans to make cybersecurity a higher priority in 2025, you’re not alone. In fact,..

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Building Effective Tabletop Exercises

By nature, humans are imperfect. We make mistakes, have insecurities and we simply don’t know what..

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MSP Best Practices for Succeeding in the Cloud

MSP Best Practices for Succeeding in the Cloud

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We're All People: Addressing Multigenerational Needs

Most of us can agree that your people are an integral part of your success. A high-functioning team..

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Less Is More: How Evolving Channel Relationships Can Yield Happier Partners

The relationships you have with your business partners is what makes our ecosystem work. But..

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