Emily Matzelle's Blog Posts

Every IT service provider (ITSP) will one day face a decision point—buy, sell or transition—and the..

The GTIA North America Community & Councils Forum & Spotlight Awards brought together IT channel..

AI is everywhere in the ITSP world, but how much of it is actually changing how you operate? A..

As we preview the GTIA State of the Channel 2026 research, one theme rises above the rest: The..

The GTIA North America Community & Councils Forum & Spotlight Awards is where IT channel..

Welcome to 2026! It came fast and relentless and if there’s one shared truth it’s that we’re all..

Exciting news—the GTIA Member Portal is live! This revitalized platform is your centralized hub to..

We’ve just wrapped up ChannelCon EMEA 2025, and while the event brought together a vibrant..

Tabletop exercises offer IT service providers (ITSPs) a unique opportunity to demonstrate their..

If you're still relying on word-of-mouth to grow your business, you're leaving money on the table...

If you work in the IT channel in Europe you already know three things:

You don’t know what you don’t know. When it comes to AI adoption, a lack of training and knowledge..

ChannelCon EMEA 2025 is set to take place in London 13-14 October, bringing together the brightest..

Artificial intelligence has taken center stage at ChannelCon 2025—and for good reason. But amid the..

Did you know that baby tigers are born blind? Because their eyes are not fully developed at birth,..

Just 200 days ago, we unveiled the Global Technology Industry Association (GTIA)—and we haven’t..

Historically, SMB-sized customers have comprised the sweet spot of the typical channel firm’s..

The world is changing and so is our industry. As our business models evolve before our very eyes,..

If there is one thing everyone in the IT channel has in common, it’s our ability to adapt and..

Cybersecurity is critical to any tech business—so is standing out from the competition. The GTIA..