Your Guide to ChannelCon EMEA: Spotlight on Technology Trends & Channel Insights

By Emily Matzelle

Sep 2, 2025

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ChannelCon EMEA 2025 is set to take place in London 13-14 October, bringing together the brightest minds in the IT channel for three days of learning, networking and strategic growth. Whether you're an IT service provider (ITSP), vendor, distributor or industry associate, this event offers a rich mix of content tailored to help you evolve your business and career.

At the heart of the event are two powerful educational tracks: Technology Trends and Channel Insights. Here’s what you can expect from each.

>> Register Now! ChannelCon EMEA │ 13-14 October │ London

Technology Trends Track: Stay Ahead of the Curve

This track is designed for attendees who want to stay on the cutting edge of innovation. Sessions will explore:

- AI and Automation: Learn how artificial intelligence is reshaping service delivery, customer engagement and operational efficiency.

- Cybersecurity Threats: Discover how to identify emerging threats and implement proactive strategies to protect your business and clients.

- Tech Forecasting: Hear from industry leaders about what’s next in cloud, edge computing and data analytics—and how to prepare for it.

Session Spotlight: Technology Trends

GTIA Cybersecurity Trustmark Workshops
Choose from three workshops on the topics of safeguarding your data, risk management and tabletop exercises. All three sessions are led by GTIA Cybersecurity Program staff.
 
Discuss key challenges (beyond the price tag) that privacy, security and GRC consultants encounter with their customers resisting governance programs, including the low hanging fruit of unexpected everyday risks that are easy to policy.
 
Learn about a field-tested framework to benchmark, scale and transform MSP cultures to thrive in the AI era. With automation, copilots and portal-driven client experiences, the role of humans evolves from repetitive executors to intelligent orchestrators.
Whether you're looking to future-proof your offerings or simply stay informed, this track delivers the insights you need to lead with confidence.
 

Channel Insights Track: Build a Smarter Business

This track focuses on the business side of the IT channel, offering actionable strategies to grow and strengthen your organization. Highlights include:

- Workforce Development: GTIA leaders will share tactics for recruiting, retaining and upskilling talent in a competitive market.

- Business-Building Tactics: Learn how to refine your go-to-market strategy, improve partner relationships and unlock new revenue streams.

- Regional Perspectives: Engage with experts from across Europe to understand local market dynamics and opportunities.

Session Spotlight: Channel Insights

Cut through the digital noise and explore why human engagement is now the most powerful differentiator for ITSPs. As AI tools flood inboxes and saturate social channels, buyers are craving something that can’t be replicated by algorithms: Authenticity, relevance and real relationships.
 
This session offers space for ITSPs to connect, share challenges and explore practical solutions. Whether you're running a business or simply passionate about the industry, you'll gain valuable insights into common pain points and how others are addressing them.
 
Hear from six impactful leaders who’ve walked the path and are ready to share their insights on strategic team building and inclusive leadership, career advancement and navigating promotions, claiming your space in decision-making rooms, allyship and advocacy for women in tech, overcoming barriers and building resilience, and creating cultures of belonging across organizations.
 

If you're looking to sharpen your business acumen and expand your network, Channel Insights is your go-to track.

Can't Miss Moments

While ChannelCon EMEA’s educational tracks offer deep dives into the latest trends and technologies, the event’s most unforgettable experiences happen beyond the breakout rooms. From inspiring keynotes to high-impact networking opportunities, these special sessions are designed to energize, connect and elevate your experience.

Kick off ChannelCon EMEA with this welcoming gathering designed to connect you with fellow newcomers, participants and global communities from across the region. It’s the perfect opportunity to make new connections, share ideas and pick up practical tips to get the most out of your time at the event. 
 
GTIA CEO Dan Wensley with take the stage with members of the Board for a dynamic keynote to explore how the newly defined mission, vision and core values are designed to support the continued growth of the global channel—fostering innovation, collaboration and resilience across the ecosystem.
 
Drawing from a remarkable career in film, television and narration, Fry shares lessons on engaging audiences, crafting compelling narratives and inspiring innovation—offering perspectives that resonate across industries.
 
This power panel convenes senior executives from leading vendors to share strategic insights on how partners can navigate disruption, unlock new revenue streams and build resilient, future-ready organisations.
 
Humanitarian icon and architect of Band Aid, Live Aid and Live 8, Geldof shares lessons from four decades of global change. Explore how technology, innovation and leadership can drive large-scale impact, accelerate collaboration and tackle today’s most pressing challenges.
 

ChannelCon EMEA Agenda Overview

Here’s a quick look at the schedule:

Monday, 13 October
Registration & Member Lounge
GTIA Welcome & Keynote
Track Sessions Begin
Networking Reception & Dinner
 
Tuesday, 14 October
Wellness Activity
General Session & Keynote
Track Sessions Continue
Exhibition Hall & Closing Reception
 
Wednesday, 15 October
Stick around an extra day to participate in GTIA Managing the Technology Channel Training Part 1. The goal is to further develop the skills and knowledge needed to lead initiatives and investments that drive indirect sales revenue. This eight-module bootcamp is designed to give participants the mindset, concepts, knowledge and skills to grow into an evolved channel manager. Learn more.
 

>> View the full ChannelCon EMEA agenda

Why Attend ChannelCon EMEA?

Whether you’re an ITSP, MSP, solution provider, vendor, distributor or industry associate, there’s something for you at ChannelCon EMEA.

- 93% of past attendees rated ChannelCon EMEA as an excellent experience

- Unbiased environment focused on collaboration and learning

- Exclusive content based on GTIA proprietary research

- Unmatched networking with peers, partners and thought leaders

ITSPs: ChannelCon EMEA offers a wide range of ways for you to grow and succeed in your business, including educational sessions that provide practical business advice, introductions to new technology solutions to make your business more efficient, plenty of networking opportunities and the chance to collaborate and learn from peers who are working in the technology business every day. Learn more.

Vendors & Distributors: ChannelCon EMEA is a prime venue for technology vendors and distributors to connect with new partners, strengthen existing partner relationships, showcase products and have meaningful conversations with your target audiences. Learn more.

Industry Associates: ChannelCon EMEA benefits people and companies that are providing services to the tech ecosystem, such as financial, legal, sales, marketing, business consulting, academia, training organizations, media and other not-for-profit technology organizations. Learn more.

Whether you're attending to explore the latest tech or to refine your business strategy, ChannelCon EMEA 2025 is your opportunity to connect, learn and grow.

Stay tuned for more info on ChannelCon EMEA 2026

Get on the waitlist!

 
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