Top 10 Reasons to Attend ChannelCon EMEA

If you work in the IT channel in Europe you already know three things:

1. 1. AI is changing everything we do.
2. 2. We need more education and training before we can position ourselves as experts.
3. 3. AI is just one spoke in a wheel that is constantly moving forward.
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The bottom line? We’re all spread pretty thin these days. The good news? GTIA is here to support you and your business when you feel overwhelmed, have questions, need assistance or just want to share ideas with peers, colleague and friends.

If any of this resonates with you, attending ChannelCon EMEA, 13-14 October in London, is a must-attend event. Here are ten things you won’t want to miss this year framed around GTIA’s four pillars: People, resources, community and advancement.

The People

1. 1. Two Legends! Sir Stephen Fry and Sir Bob Geldof: We are thrilled to welcome two legends to the ChannelCon EMEA stage! Sir Stephen Fry, celebrated actor, author and screenwriter will deliver a keynote that blends storytelling, creativity and culture insight on Monday. Sir Bob Geldof, humanitarian icon and architect of Band Aid, Live Aid and Live 8, will help us close ChannelCon EMEA on Tuesday by sharing lessons from four decades of global change.
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3. 2. The GTIA Power Trio: GTIA CEO Dan Wensley, Chief Operating Officer Kelly Ricker and Chief Community Officer MJ Shoer will kick off ChannelCon EMEA on Monday with members of the Board for a dynamic keynote to explore how the newly defined mission, vision and core values are designed to support the continued growth of the global channel—fostering innovation, collaboration and resilience across the ecosystem. We’ll share how we’re connecting, educating and equipping you to lead technological transformation.
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5. 3. Insightful Channel Leaders Power Panel: The IT channel across the broader EMEA region is undergoing rapid transformation—driven by evolving customer expectations, emerging technologies and economic uncertainty. This power panel, including Carolyn April of GTIA, Guy Hocking of Utilize, Greg Jones of Kaseya/Datto, Jason Magee of Cynet Security and Phylip Morgan of Pax8 will share strategic insights on how partners can navigate disruption, unlock new revenue streams and build resilient, future-ready organisations.
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Bonus! ChannelCon EMEA provides plenty of dedicated time for networking too! If you’re new to GTIA, plan to attend the First-Time Attendee Mixer on Monday!

The Resources

4. 4. GTIA Cybersecurity Trustmark Workshops: GTIA believes in helping channel businesses of all sizes reach their highest potential—and earning the GTIA Cybersecurity Trustmark is a great way to do that. Attendees can sign up for workshops focused on data, risk management and facilitating tabletop exercises on Monday, 13 October starting at 8:00 am.
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6. 5. The Latest Tech Products, Services and Solutions: ChannelCon EMEA will host 75 exhibitors demonstrating their latest technology products and services. Benefit from breakfast, lunch and networking in the exhibit hall where you can visit each stand and engage with vendor representatives to learn not only what’s new, but how it can help you grow your business. View the exhibitor list.
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Bonus! Sessions throughout ChannelCon EMEA will be referencing newly released GTIA content. Stay tuned!

>> Get your spot at ChannelCon EMEA! Register today.

Your Community

6. 6. Access to an Industry Genius: GTIA members have an exclusive opportunity to book 35-minute appointments with industry experts at the Business Genius Café to get business advice, valuable insights and guidance on topics like marketing, ITSP sales growth strategies, and AI and automation on Monday 13 October. This is your chance to leverage GTIA experts, talk about your specific situation and benefit from 1:1 advice. Learn more about the benefits of participating.
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8. 7. The Fun! Conference Dinner and After Party:

Join us for a lovely sit-down dinner where the conversation flows as easily as the wine. Whether you’re catching up with longtime colleagues or sparking new connections, it’s the perfect chance to relax and enjoy great company. When the plates are cleared, the real fun begins—our after party brings an open bar and a live band that’s guaranteed to keep you on your feet. Grab a drink, hit the dance floor and let’s make it a night to remember.

Bonus! GTIA Interest groups are dedicated to important technology industry topics and participate in initiatives, provide thought leadership and work together to solve common business problems. Plan to attend sessions hosted by the IT Solution Providers, Advancing Women in Technology and DEI interest groups.

Advancement

8. 8. Technology Trends Educational Track: Learn from leaders on the latest AI trends, how to identify the latest threats and respond proactively to keep your business and your customers safe. Check out these sessions:
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9. 9. Channel Insights Educational Track: Learn from GTIA leaders engaged in regional communities and interest groups about business-building tactics and IT workforce strategies. Check out these sessions:
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10. 10. Highly Rated Vendor Education: Plan to stay an extra day! On Wednesday 15 October, GTIA vendor members are invited to our popular Managing the Technology Channel Part 1 educational session from 9:00 am – 1:00 pm. This curriculum arms early and mid-career channel managers with the skills needed to plan with your partners strategically. Take part and earn your certificate of completion. Register here.
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Bonus! Don’t miss GTIA’s Carolyn April and Maximity’s Tracy Pound as they walk through GTIA State of the Channel 2025 research, uncovering insights that address key questions such as:

Let’s make the most of ChannelCon EMEA—together. View the full agenda.