The world is changing and so is our industry. As our business models evolve before our very eyes, the importance of a trusted peer community has never been more paramount. If you are in the IT channel, you need to be at ChannelCon—July 29-31 in Nashville.
The future is human, and technology is enabling us every step of the way. At ChannelCon 2025 you’ll tap into what truly matters—genuine human connection—reminding us that innovation thrives when people come together. ChannelCon is known as the channel’s premier event, and for good reason. In fact, here are 10 reasons you’ll want to attend ChannelCon 2025.
Haven’t registered yet? Find your people at ChannelCon. Register now.
1. Top-Tier Educational Tracks
The three-day ChannelCon agenda is designed specifically for you—no matter what your role is. The sessions are organized into four quality, highly relevant educational tracks with an emphasis on AI, including exclusive content based on GTIA proprietary research:
- - ITSP/MSP Success: Strategies to improve your business
- - Cybersecurity: Protecting your business and your customers
- - Community Insights: Advice and perspective from GTIA member leaders
- - Vendor Education: Building successful partnerships
Read: On the Right Track: The ChannelCon 2025 Agenda
If you’re an IT solution provider (ITSP), you’ll want to explore SMB tech buying trends (new research!) with Carolyn April, vice president, research and market intelligence, GTIA; learn how to leverage GenAI for lead generation and appointment setting with Erick Simpson, chief strategist, Channel Mastered; and discover the risks of “shadow data” traveling through AI services with John Harden, director, strategy & technology evangelism, Auvik.
Vendors and distributors can take advantage of our highly rated Managing the Technology Channel (MTC) training with top-notch instructors Greg Plum and Stacy Whitley. And attendees in any IT channel role will benefit from cybersecurity sessions like “Cybersecurity for Main Street: Are We Making Any Progress?” with Ann Westerheim, president, Ekaru.
There are too many great sessions to highlight! See them all for yourself when you view the full ChannelCon 2025 agenda.
2. Meet New GTIA CEO Dan Wensley
GTIA CEO Dan Wensley will be kicking off ChannelCon with the GTIA Board for a noteworthy executive keynote. The discussion will include trends impacting the IT channel and how each is addressing these trends in their own organizations. Hear how GTIA is strengthening the channel ecosystem through philanthropy and what we’re doing to connect, educate and equip you to drive technological innovation.
Read: CEO Q&A: Dan Wensley Ready to ‘Do More for More’ Leading GTIA
3. Channel Visionaries Power Panel
Success in the IT channel is driven by a blend of proven fundamentals, early adoption of emerging technologies and the ability to deliver increasing value to customers. This session brings together influential executives from leading vendors to share their perspectives on market evolution, external forces shaping the industry and how to position your organization for sustainable growth. You'll hear from:
4.Dual Keynote Presentations: AI Innovation and Leadership & Culture
ChannelCon attendees will get to hear two phenomenal women talk about two trending topics in the workplace today: AI and leadership.
Noelle Russell, a leading AI innovator and practitioner, has dedicated her career to helping organizations uncover the possibilities AI presents to their businesses and guiding them through the intricacies of AI adoption. She is an award-winning technologist with an entrepreneurial spirit who has led innovative tech teams at Accenture, NPR, Microsoft, IBM, AWS and Amazon Alexa, and is among the world’s leading voices on data and AI literacy. Read more.
Kim Scott, a leadership and culture expert, is the author of the New York Times and Wall Street Journal bestseller Radical Candor: Be a Kickass Boss without Losing your Humanity, which launched a global management revolution. Previously, Kim led AdSense, YouTube, and Doubleclick Online Sales and Operations at Google, and then joined Apple to develop and teach a leadership seminar. She has been a CEO coach at Dropbox, Qualtrics, Twitter and several other tech companies. Read more.
5. Celebrate the 2025 GTIA Member of the Year
The GTIA Member of the Year Award recognizes a single member who, in the prior 12 months, demonstrated outstanding service and impact through his/her commitment, passion, professionalism and leadership in assisting GTIA as it advances the IT industry. It is the most prestigious acknowledgment that the GTIA can bestow on one of its own.
Who will it be this year? Past members to receive this honor include John Harden, Alex Spigel, Rita Loncar, Hannah Lloyd, Nellie Scott, Angel Piñeiro, Victor Johnston, Tracy Pound and John Tippett. Join us as we celebrate the 2024-2025 GTIA Member of the Year!
6. Popular GTIA Cybersecurity Trustmark Workshops
ChannelCon attendees have the option to sign up for your choice of three GTIA Cybersecurity Trustmark Workshops. The workshops are open to everybody and are designed to provide ITSPs with actionable takeaways, regardless of your decision to pursue the GTIA Cybersecurity Trustmark. Cybersecurity Trustmark Workshops will be held Tuesday, July 29, and will cover risk management, culture and policies and data.
Read: Cybersecurity to Take Center Stage in Nashville
7. Personalized Advice from an Industry Genius
- ChannelCon attendees will benefit from some tried and true favorites, like the Business Genius Café, an exclusive opportunity for GTIA members to book 1:1 business advice sessions with industry experts. These 35-minute appointments will provide valuable insights and guidance on various topics and challenges relevant to your business. This year topics include marketing, mergers and acquisitions, MSP sales growth strategies, the GTIA Cybersecurity Trustmark, and AI.
8. Noteworthy Networking Opportunities
In the GTIA community, relationships matter. That’s why you’ll find ample opportunities to connect with your peers at ChannelCon. Mix and mingle throughout your three days in Nashville in the Think & Drink Lounge, dedicate some time to spend in the Technology Vendor Fair, participate in wellness and charitable giving activities and talk to people you’ve never met. You’ll be floored by the connections you’ll make.
If you’re a new GTIA member, plan to attend the GTIA New Member Mixer on Tuesday morning to make new connections and learn more about the benefits of your GTIA membership together. This is also a great opportunity for first-time ChannelCon attendees to network and learn how to maximize your time in Nashville.
9. Hit Up Honky Tonk Highway at the ChannelCon Party
Honky Tonk Highway is a well-known nickname for the four-block stretch of Broadway Street in Nashville—and our destination for the legendary ChannelCon party. Join us Wednesday evening at Luke’s 32 Bridge on Broadway—the electric, multi-level hotspot from country superstar Luke Bryan. It’s where the drinks flow, the music’s live and the vibe is pure Nashville fun. This iconic spot is the perfect place to unwind, make new connections, and enjoy great food, drinks and live music in the heart of downtown Nashville.
Bonus: Your party access also includes entry to the rooftop at Jason Aldean’s, just next door—giving you two legendary venues, one epic night. That means double the views, double the vibes, and a night to remember with your fellow attendees!
10. Charity Team Building
Join us as we wrap up our first ChannelCon powered by GTIA Thursday evening. We’ll recap highlights from this year’s event, enjoy drinks and snacks while participating in Build-a-Guitar®, a program that incorporates engaging audio/video clues as well as fun challenges and activities. You’ll work in groups to earn the parts necessary to assemble a guitar. Don’t worry, during assembly, periodic inspections will ensure the guitars are built to precise specifications so your quality guitars may be donated.
Once all guitars are built, don’t be surprised if a spontaneous jam session and photo op break out. So, let’s get rolling and build some guitars for future musicians of America, who will never forget your wonderful gift to their school or organization.
Register for ChannelCon 2025
ChannelCon is all about turning ideas into action. You’ll leave ChannelCon with specific takeaways that you can implement right away when you get home to advance your career and grow your business. But more importantly, it’s about people. Come to ChannelCon and collaborate with a community that wants you to succeed throughout your IT channel career and beyond.
