The GTIA Blog

IT service providers (ITSPs) are staring into the storm. Small and midsize businesses, once..

The cybersecurity market’s growth curve looks enviable on paper. North America’s managed security..

Ann Westerheim is blunt about the disconnect she sees every day. As founder of Ekaru, a..

Tabletop exercises offer IT service providers (ITSPs) a unique opportunity to demonstrate their..

Cyberattacks aren’t a possibility—they’re a certainty. The real question is what happens next. At ..

Ask any IT service provider: Vulnerability scans are just part of the job. Checking both your..

If you're still relying on word-of-mouth to grow your business, you're leaving money on the table...

With social platforms splintering and digital feeds growing louder, face-to-face conversations are..

You don’t know what you don’t know. When it comes to AI adoption, a lack of training and knowledge..

Representation is not charity and inclusion is not optional. According to the GTIA North America..

The right data insights at the right time—every marketer out there will tell you these are the key..

You know the expression “turning lemons into lemonade” but what if you could turn lemonade into…..

ChannelCon 2025 brought the laid-back charm of Nashville to life from July 29–31—but don’t let the..

Artificial intelligence has taken center stage at ChannelCon 2025—and for good reason. But amid the..

While the ChannelCon 2025 Channel Visionaries Power Panel was meant to explore the leading..

Did you know that baby tigers are born blind? Because their eyes are not fully developed at birth,..

Just 200 days ago, we unveiled the Global Technology Industry Association (GTIA)—and we haven’t..

Historically, SMB-sized customers have comprised the sweet spot of the typical channel firm’s..

Matt Lee is tough to summarize. He obtained his stockbroker’s license at 19, worked in financial..

Whether you're a seasoned exhibitor or stepping into the booth for the first time, how you show up..