The GTIA Blog

If there is one thing everyone in the IT channel has in common, it’s our ability to adapt and..

Ethics certainly creates a buzz in the business world. Ethical issues such as how we treat others,..

There’s this moment I keep coming back to: I’m standing in my kitchen, stirring tomatoes in the..

Between increases in interest rates, energy prices and tariff speculations, no IT channel business..

Advocating for the technology industry is about more than the tech itself, according to Brook Lee...

During his 30-year career, Dan Wensley has launched and built award-winning products, communities..

Cybersecurity is critical to any tech business—so is standing out from the competition. The GTIA..

When it comes to analyzing your team’s sales compensation plans, figuring out where your latest..

Not to sound apocalyptic, but there is no shortage of threats targeting MSPs. In fact, hackers love..

In today’s digital landscape MSPs are discovering that social media isn't just for B2C..

The IT industry is a lot of things but a few that it is not are: Staid, predictable and..

ChannelCon, powered by the Global Technology Industry Association (GTIA), is the premier event for..

Start a new program, a channel initiative, a member group—heck, anything that might help MSPs, tech..

If you’ve ever been to an industry event, you understand the benefits. You get to take (some) time..

Vertrieb und Marketing, eine himmlische Verbindung? Das kann durchaus so sein. Beide sind wichtig..

Sales and marketing, a match made in heaven? They could be. Both are an important part of any..

One of the most overlooked ways to help your business is to apply for—and hopefully win—awards..

Imagine you’re at a cocktail party, and a newly introduced guest at the high-top table you’re..

We all work in technology, and we all get excited about how technological innovations are shaping..

It’s easy to think of artificial intelligence (AI) as anti-human. But that couldn’t be further from..