The GTIA Blog

GTIA On Location at ChannelCon 2026

GTIA On Location was in San Diego for ChannelCon 2026, talking to MSPs, ITSPs and industry leaders..

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How to Choose an MSP IT Community in 2026

Quick Answer: To choose the right MSP IT community, evaluate five factors: Vendor neutrality, peer..

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10 Things You May Have Missed at ChannelCon 2026

Quick Answer: ChannelCon 2026 took place August 3–5 in San Diego, where GTIA launched local..

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How to Build an Internal AI Use Policy

Quick Answer: There is no single U.S. law governing how ITSPs use AI. Existing rules—the FTC Act,..

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Storytelling, Structure and Smart Risk: Ron Howard's Advice for Channel Leaders

Quick Answer: Academy Award-winning director Ron Howard joined Tracy Pound, managing director at..

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Build vs. Buy, Trust and Talent: 5 Takeaways from the Channel Visionaries Power Panel

Quick answer: At ChannelCon 2026, six channel executives from Ingram Micro, Microsoft, Thrive,..

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Rejection Inspection: Alex Banayan's 3-Step Fix for Setbacks

Quick answer: At ChannelCon 2026, bestselling author Alex Banayan delivered a keynote on the..

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GTIA Launches Local Chapters, AI Training Benefit and UN Partnership at ChannelCon

Quick answer: During the ChannelCon 2026 executive keynote in San Diego, GTIA leadership announced..

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She Didn’t Wait for the Door to Open—She Built One

Brook Lee is quick to tell you she is not special.

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Q&A With Jennifer Anaya, GTIA Board Member & Senior Vice President, Global Marketing, Ingram Micro

Jennifer Anaya has spent more than 20 years helping shape the IT channel by advocating for..

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5 Questions with Subramani Rao: 2026 GTIA UK & Ireland Cybersecurity Leadership Award Winner

In a threat landscape where AI is reshaping both attacks and defenses, the ITSPs and vendors best..

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Channel Optimism Holds as Oil, Tariffs and War Keep Pressure On

Channel sentiment on the U.S. economy split further in Q2 2026, as "strong" views slipped to 36%..

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5 Questions with Renaissance Contingency Services Limited: 2026 GTIA UK & Ireland Innovative Distributor Award Winner

Some companies chase every trend that comes along. Renaissance Contingency Services Limited has..

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AI Is Everywhere. So Why Are Your Projects Still Running on Guesswork?

Quick Answer: Most MSPs have applied AI to service desks, documentation, and security monitoring,..

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GTIA On Location: 10 Short Videos Worth Your Next Scroll Break

The best insights in the channel don't always come from a keynote stage. Sometimes they come from a..

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5 Questions with Phil Callow: 2026 GTIA UK & Ireland Community Leadership Award Winner

Some leaders chase recognition. Phil Callow, managing director of ARK ICT Solutions Ltd, has built..

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AI Isn’t Coming to Save Your MSP

QUICK ANSWER What is MSP profitability? MSP profitability refers to the margin remaining after all..

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The $7,200 Membership Benefit Most Members Don't Know They Have

Quick answer: The GTIA Information Sharing & Analysis Organization (ISAO) is a cybersecurity..

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GTIA On Location at the UK & Ireland Community Forum and Spotlight Awards

GTIA On Location touched down in Manchester, UK for the UK & Ireland Community Forum and Spotlight..

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Stop Selling Everything: How Focusing on "The Stack" Builds Faster, More Trusted MSPs

⚡ QUICK ANSWER Dustin Bingham, special projects manager at Forward Edge, shares why his team..

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