The GTIA Blog

Some leaders measure success by their own growth. Chloe Mann, sales manager at Brigantia, measures..

Quick Answer: Effective peer networking in the IT channel comes from structure, not proximity. It..

There's a difference between a company that shows up to the channel community and one that builds..

AI readiness for MSPs is not a tools question. It is an operating one. AI is a new cost structure..

 Quick Answer: MSPs can drive predictable growth by raising prices annually instead of locking in..

Great vendor innovation isn't just about the product—it's about the partner experience built around..

GTIA On Location was in San Diego for ChannelCon 2026, talking to MSPs, ITSPs and industry leaders..

Quick Answer: To choose the right MSP IT community, evaluate five factors: Vendor neutrality, peer..

Quick Answer: ChannelCon 2026 took place August 3–5 in San Diego, where GTIA launched local..

Quick Answer: There is no single U.S. law governing how ITSPs use AI. Existing rules—the FTC Act,..

Quick Answer: Academy Award-winning director Ron Howard joined Tracy Pound, managing director at..

Quick answer: At ChannelCon 2026, six channel executives from Ingram Micro, Microsoft, Thrive,..

Quick answer: At ChannelCon 2026, bestselling author Alex Banayan delivered a keynote on the..

Quick answer: During the ChannelCon 2026 executive keynote in San Diego, GTIA leadership announced..

Brook Lee is quick to tell you she is not special.

Jennifer Anaya has spent more than 20 years helping shape the IT channel by advocating for..

In a threat landscape where AI is reshaping both attacks and defenses, the ITSPs and vendors best..

Channel sentiment on the U.S. economy split further in Q2 2026, as "strong" views slipped to 36%..

Some companies chase every trend that comes along. Renaissance Contingency Services Limited has..

Quick Answer: Most MSPs have applied AI to service desks, documentation, and security monitoring,..