The GTIA Blog

Q&A With John Scola: GTIA Board Member & Global Vice President, Partner Ecosystem Success, SAP

After more than three decades working side by side with partners, SAP’s John Scola has built a..

From Tech Expert to Trusted Advisor: Win More Clients by Asking Better Questions

⚡ QUICK ANSWER Why do clients say no to good technology recommendations? Usually because the pitch..

Two attendees at ChannelCon swapping contact information

The ROI Question We’re Afraid to Answer

Whether you’re just starting your collection of event badges or you’ve had to reinforce the curtain..

TD SYNNEX accepts the GTIA Spotlight Award

5 Questions with TD SYNNEX: 2026 GTIA Innovative Distributor Award Winner

Innovation in the IT channel isn’t just about bold ideas—it’s about turning those ideas into real,..

Video thumbnail featuring GTIA member Henry Timm

When a Local MSP Shuts Down: How Community Saved 40 Clients

⚡ QUICK ANSWER What do you do when a local IT provider shuts down and 40 clients need help..

Sessions Worth Your Time: What's on the ChannelCon 2026 Agenda

ChannelCon 2026 is GTIA's flagship annual conference, taking place August 3–5 in San Diego,..

GTIA Board of Directors member Tracy Pound

Q&A With Tracy Pound: GTIA Board Member & Founder/Managing Director, Maximity Ltd

Across four decades in the IT industry, Tracy Pound has built a career defined by curiosity,..

GTIA On Location at MSP Show 2026

Last week, GTIA On Location brought its cameras to the MSP Show 2026 in London, showcasing the..

Why No MSP Should Go It Alone: Lessons in the Power of Community

⚡ QUICK ANSWER Struggling to grow your MSP or navigate tough business decisions alone? Peer..

group of professionals working together to solve a problem

Don’t Panic! What Every ITSP Should Do in the First Hour of a Cyberattack

⚡ QUICK ANSWER

Sentry Technology Solutions accepts the GTIA Spotlight Award

5 Questions with Sentry Technology Solutions: 2026 GTIA IT Service Provider Award Winner

Each year, GTIA recognizes an IT service provider (ITSP) member organization that exemplifies..

graphic showing IoT connections in a building

IoT Is Already in Your Clients’ Networks. Are You Ready?

Here's something worth sitting with: Your clients didn't ask for IoT. It showed up anyway.

State of the Channel 2026: A Global Industry in Motion

The IT channel is operating in a new reality—one defined by hybrid business models, accelerating AI..

GTIA Board of Directors member Joanna Riley

Q&A With Joanna Riley: GTIA Board Member & Censia CEO

From the FBI to the boardroom—and now the helm of an AI-driven talent company—Joanna Riley’s career..

GTIA On Location at Kaseya Connect

In late April, GTIA On Location brought its cameras to Kaseya Connect Last Vegas 2026, talking to..

SMBs and Security: Avoid a Cookie-Cutter Approach to Selling

Did you know that 46% of all cyber breaches impact businesses with fewer than 1,000 employees?..

5 Questions with Rewst: 2026 GTIA Innovative Vendor Award Winner

Innovation in the channel doesn’t just come from building new technology—it comes from redefining..

Channel Hedges Bets on Q1 Economic Outlook

Channel sentiment around tariffs and trade policy can best be described as 'cautiously optimistic'..

Rahme Mehmet, founder of TechComms, speaks at ChannelCon EMEA

Would Your MSP Business (and Your Customers) Survive a Crisis?

A frightening 50% of UK businesses have been the victim of some sort of cyberattack over the last..

Q&A With Steven Capper: GTIA Board Member & CDIO, Carnival UK

With a career spent steering technology through some of the world’s most complex, global..