The best insights in the channel don't always come from a keynote stage. Sometimes they come from a two-minute conversation caught between sessions. GTIA On Location has been capturing those moments all year, putting a mic in front of the people actually doing the work: MSPs, vendors, founders and community leaders who are building trust, fighting new threats and figuring out AI adoption in real time.
We rounded up our top 10 shorts from the channel this year. Watch them all below, then subscribe so you don't miss what's next.
Community Is the Most Important Word in the IT Channel: When competitors can sit together, learn from each other, that's a valuable thing, according to NinjaOne's Paul Redding.
Security is the Bread and Butter for MSPs: Ryan Bowman, Vice President of Solutions Engineering with ThreatLocker shares tips and insights with GTIA On Location at Zero Trust World.
Cyber Is Defending A Moving Goal: Phil Callow, owner of Ark ICT Solutions Ltd in the UK talks about how ITSPs like him are adapting to continually changing threats in the market.
The Hidden Power of MSPs in Cyber Defense: From “one-to-many” attacks to trusted client relationships, Patrick Milford breaks down why MSPs are essential in today’s cybersecurity ecosystem.
The Idea Behind GTIA's Trust Circles: When two ideas came together, a new program to provide GTIA members with a space to communicate in small, trusted groups was born.
Customer Demand Is Driving AI Adoption: AI adoption has moved beyond rollout—it’s now about management, optimization and measurable impact. Customer demand and margin pressure are accelerating this shift, creating new opportunities for MSPs to lead.
Why This AI Founder Made His Framework Open: Most AI solutions are built to compete. This one was built to be shared. Callen Sapien explains why he created an open framework—designed for broad adoption, stronger standards and better outcomes across the ecosystem.
Don't Skip The Best Part Of AI: Before automating entire workflows, Lehmi's founder and CEO John Harden says businesses should unlock GenAI’s biggest immediate benefit first.
Enforcing AI Education? Yup: Mercedes-Benz's Andrea Case talks about the benefits of making sure their dealers are keeping their data clean.
The Shift From Service Provider to Trusted Advisor: Todyl Director of Community Ken Patterson discusses the evolution of MSPs and the growing importance of proving value, building trust and becoming a strategic advisor to customers.
Keep the Conversation Going
GTIA On Location continues to bring the channel's most important conversations directly to the community—wherever the industry gathers next. Subscribe to the GTIA YouTube channel and follow along to stay connected with the voices shaping what's ahead.
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