Carolyn April's Blog Posts

Focusing on areas that need improvement, not just what you do well, is critical to MSPs' success in business.
By Carolyn April / Apr 2, 2024

Business 101: The Boring Stuff that Channel Firms Shouldn't Ignore

I recently spoke with Bob Coppedge, an MSP owner, GTIA member and all-around good guy, who joined the GTIA Volley podcast that I co-host (his episode aired March 29). On this episode, we talked about one of those reality check topics for many in the channel. The premise was simple: Are you running your business effectively at the most basic levels?
Artificial intelligence, cybersecurity and new go-to-market activities are just three trends MSPs should follow in 2024. Read more from GTIA's Carolyn April.
By Carolyn April / Jan 2, 2024

Strategy and Tactics: The Channel Looks Ahead to 2024

Most of 2023 has been a guessing game about the direction of the global economy. Will stubborn inflation and world events spiral us into recession? Or will we luck out with a “soft landing” that saves the day as some in the economics’ chattering class predict?
Customers want providers to have real-time insights into cyber threats encompassing ransomware, social engineering, malware releases and other attacks.
By Carolyn April / Oct 26, 2023

State of Cybersecurity 2024: Filling Skills Gap Should Be Priority for MSPs

Ten days. That’s how long the computer systems were down at MGM Resorts in Las Vegas recently after..

By Carolyn April / Jul 25, 2023

AI and the IT Channel: Sorting Out the Opportunities

Full disclosure: I was tempted to tap ChatGPT to craft this blog article. I didn’t, as it turns..

By Carolyn April / May 18, 2023

Buying and Selling: Is Channel M&A That Much of a Thing?

Mergers and acquisitions (M&A) among channel companies—solution providers, resellers, IT..

Partner Experience 101: Are You Easy to Do Business With?

Ah, the much-desired ease of doing business. Let’s call it the IT channel’s “forever issue” when it..

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