Carolyn April's Blog Posts

Hands shaking near a computer screen
By Carolyn April / Apr 10, 2025

Defining Your Channel Business: Services Lead the Way

Imagine you’re at a cocktail party, and a newly introduced guest at the high-top table you’re socializing around asks you a pretty standard small-talk question, “So you’re in the computer business, what kind of company do you run?”
Focusing on areas that need improvement, not just what you do well, is critical to MSPs' success in business.
By Carolyn April / Apr 2, 2024

Business 101: The Boring Stuff that Channel Firms Shouldn't Ignore

I recently spoke with Bob Coppedge, an MSP owner, GTIA member and all-around good guy, who joined the GTIA Volley podcast that I co-host (his episode aired March 29). On this episode, we talked about one of those reality check topics for many in the channel. The premise was simple: Are you running your business effectively at the most basic levels?
Artificial intelligence, cybersecurity and new go-to-market activities are just three trends MSPs should follow in 2024. Read more from GTIA's Carolyn April.
By Carolyn April / Jan 2, 2024

Strategy and Tactics: The Channel Looks Ahead to 2024

Most of 2023 has been a guessing game about the direction of the global economy. Will stubborn..

By Carolyn April / Oct 26, 2023

State of Cybersecurity 2024: Filling Skills Gap Should Be Priority for MSPs

Ten days. That’s how long the computer systems were down at MGM Resorts in Las Vegas recently after..

By Carolyn April / Jul 25, 2023

AI and the IT Channel: Sorting Out the Opportunities

Full disclosure: I was tempted to tap ChatGPT to craft this blog article. I didn’t, as it turns..

Buying and Selling: Is Channel M&A That Much of a Thing?

Mergers and acquisitions (M&A) among channel companies—solution providers, resellers, IT..

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Partner Experience 101: Are You Easy to Do Business With?

Ah, the much-desired ease of doing business. Let’s call it the IT channel’s “forever issue” when it..

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