Carolyn April's Blog Posts

By Carolyn April
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Apr 10, 2025
Defining Your Channel Business: Services Lead the Way
Imagine you’re at a cocktail party, and a newly introduced guest at the high-top table you’re socializing around asks you a pretty standard small-talk question, “So you’re in the computer business, what kind of company do you run?”

By Carolyn April
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Apr 2, 2024
Business 101: The Boring Stuff that Channel Firms Shouldn't Ignore
I recently spoke with Bob Coppedge, an MSP owner, GTIA member and all-around good guy, who joined the GTIA Volley podcast that I co-host (his episode aired March 29). On this episode, we talked about one of those reality check topics for many in the channel. The premise was simple: Are you running your business effectively at the most basic levels?

By Carolyn April
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Jan 2, 2024
Strategy and Tactics: The Channel Looks Ahead to 2024
Most of 2023 has been a guessing game about the direction of the global economy. Will stubborn..
By Carolyn April
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Oct 26, 2023
State of Cybersecurity 2024: Filling Skills Gap Should Be Priority for MSPs
Ten days. That’s how long the computer systems were down at MGM Resorts in Las Vegas recently after..
By Carolyn April
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Jul 25, 2023
AI and the IT Channel: Sorting Out the Opportunities
Full disclosure: I was tempted to tap ChatGPT to craft this blog article. I didn’t, as it turns..
Buying and Selling: Is Channel M&A That Much of a Thing?
Mergers and acquisitions (M&A) among channel companies—solution providers, resellers, IT..
Read More >Partner Experience 101: Are You Easy to Do Business With?
Ah, the much-desired ease of doing business. Let’s call it the IT channel’s “forever issue” when it..
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