GTIA On Location made its first trip to Music City for FLOW 2026, the automation conference hosted by Rewst. Built specifically for MSP owners, CEOs and the automation builders in the weeds every day, FLOW sells out every year—and this year's Nashville debut brought together 500+ attendees ready to talk AI, automation and what's next for the channel.
Below is a roundup of key moments and featured videos worth your time.
What Were IT Service Providers Talking About?
- Why AI isn't going anywhere and how the MSPs who thrive will be the ones who lean into change instead of resisting it
- The shift from "automation" as a buzz word to automation as a value conversation: Leading with outcomes, not terminology
- How AI is opening automation up to MSPs who don't have dedicated technical resources, and why AI is not a shortcut to doing the hard work of knowing what to automate
- The power of community-led growth—how open, unmoderated feedback loops between vendors and customers build trust and drive product development
- What it means to win a peer-voted industry award, and why community-nominated recognition carries more weight than anything that can be bought
Featured Videos to Watch
First Stop: Nashville: GTIA On Location Kicks Off FLOW 2026
GTIA On Location touched down in Music City for the first time to cover FLOW 2026, hosted by Rewst. Ahead of diving into the conversations, GTIA sets the scene on why FLOW has become a must-attend event for MSP owners, CEOs and automation builders—and promises none of the insights from this gathering will stay in the room.
Don’t Ignore AI: Rewst's Aharon Chernin’s Message to Every MSP
Aharon Chernin, founder and CEO of Rewst, has built two companies from the ground up—and he's candid about what it takes to grow a business around community instead of hype. Scott Campbell sits down with Chernin to talk about why Rewst is a community-led company rather than a product-led one, how open, unmoderated feedback from partners shapes everything from product development to trust and his direct message to the channel on AI: Don't be upset about it, don't ignore it and don't wait for the future to arrive before deciding how you'll meet it.
AI Doesn’t Replace Automation, It Accelerates It
Charlie Tomeo, chief revenue officer at Rewst, breaks down where MSPs and ITSPs can find quick, inexpensive automation wins right now—starting with billing and reconciliation. Scott talks with Tomeo about Rewst's new AI-native capabilities that let partners describe a problem in plain language and get automation built for them, why AI is not a shortcut to the hard work of knowing what to automate and how Rewst's community-first approach—including its unmoderated partner open mics—keeps the vendor honest and the roadmap grounded in real partner needs.
Watch the Full Playlist
These videos are just a sampling of the conversations GTIA captured at FLOW 2026. The full playlist includes additional interviews, insights from the show floor and real-world perspectives from across the automation community.
Explore the complete GTIA On Location at FLOW by Rewst 2026 playlist
Keep the Conversation Going
GTIA On Location continues to bring the channel's most important conversations directly to the community—wherever the industry gathers next. Subscribe to the GTIA YouTube channel and follow along to stay connected with the voices shaping what's ahead.
