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GTIA On Location brought its cameras to Houston for RoarCon 2026, hosted by Liongard, for a few days of conversations with the partners and leaders driving asset intelligence, AI adoption and growth across the channel.
Below is a roundup of key moments and featured videos worth your time.
What Were IT Service Providers Talking About?
- Why unlocking asset intelligence has to come before AI and automation to deliver any real value
- How Liongard's MCP server is turning weeks-long tasks—like QBR prep and threat response—into work that takes minutes
- Why MSPs need to use AI inside their own businesses before they can credibly sell it to customers
- The shift from planning and "watching later" to building and shipping AI projects
- What separates top-performing MSPs from the rest: Process and efficiency, not hero effort
- How to build a growth-through-acquisition model around culture fit, not just financials
- Why cybersecurity and AI conversations land best when they're framed as business decisions, not technical ones
Featured Videos to Watch
Asset Intelligence as the Foundation for AI
Michelle Accardi, CEO of Liongard, joins GTIA’s Scott Campbell to talk about why MSPs need to unlock the value already sitting in their asset intelligence before they can fully benefit from AI and automation. Accardi shares how Liongard's MCP server is helping partners turn tech-stack data into faster threat response, sharper QBRs and stronger customer conversations—and what she looks for in a strong MSP partner as Liongard scales its own automation road shows.
An Inch of Progress Beats a Mile of Planning
David Powell, chief revenue officer at Liongard, sits down with Scott Campbell to make the case for AI action over AI planning. Powell's take: MSPs can't sell what they don't use themselves, and the ones pulling ahead are focused on building repeatable processes instead of relying on hero effort to close the deal. His advice for the year ahead: Stop stacking browser tabs and start automating the most repetitive task on the list.
From Anxiety to Opportunity: Inside MSP Acquisitions
Victoria Tovar, VP of client services at Ergos Technology Partners, talks with Scott Campbell about what it takes to grow through acquisition the right way. Tovar shares how Ergos closed five acquisitions in a single year while keeping culture and communication at the center, and how she's helping clients reframe cybersecurity and AI as business conversations rather than technical ones.
Watch the Full Playlist
These videos are just a sampling of the conversations GTIA captured in Houston. The full playlist includes additional interviews and moments from across RoarCon 2026.
Explore the complete GTIA On Location at RoarCon 2026 playlist.
Keep the Conversation Going
GTIA On Location continues to bring the channel's most important conversations directly to the community—wherever the industry gathers next. Subscribe to the GTIA YouTube channel and follow along to stay connected with the voices shaping what's ahead.
