The GTIA Blog

GTIA On Location at N-able Empower: Conversations from the Front Lines

This month, GTIA On Location headed to N‑able Empower 2026 in Fort Lauderdale, capturing real-time..

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Device-Bound Security Could Be the Answer to All Our Security Prayers

In real life, if you are suspicious of every single person you ever meet and expect them to verify..

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5 Questions with Brook Lee: 2026 GTIA Community Leadership Award Winner

In every industry, there are leaders who make an impact because they seek the spotlight—and then..

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Budget Allocation: Where Cybersecurity Pitches Go to Die

The vast majority of cyber deals die at the budget allocation, says Adam Anderson, co-founder of..

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Meet the Nonprofit Grantees GTIA Supported in 2025

In 2025, GTIA launched its new grantmaking program and made significant philanthropic commitments..

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Q&A With Kimberly Penn: GTIA Board Member & President, Webtropolis

Kimberly Penn has spent her entire career building, questioning and re‑imagining what’s possible in..

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How Inclusive Thinking Drives Better Business Decisions

An inclusive workplace can make a measurable difference to a company’s financial performance when..

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When Step-Back Thinking Leads to Step-Forward Growth

In IT services, momentum can be deceptive. Running at full speed doesn’t always mean you’re running..

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5 Questions with Crystal Conkle: 2026 GTIA Advancing Women in Technology Leadership Award Winner

Crystal Conkle’s leadership isn’t defined by a single initiative, but by the intentional, everyday..

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Members Lead the Way: Meet GTIA’s 2025 Member-Directed Giving Recipients

One of the most powerful expressions of GTIA membership happens beyond conferences, communities and..

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Your Giving. Your Voice. Nominate a Nonprofit for GTIA’s Member-Directed Giving Program.

GTIA’s commitment to using technology as a force for good is growing—and members are at the center..

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Why Your Personal Brand Matters More Than Ever: And How to Elevate It

In today’s professional landscape, your reputation no longer lives solely within your organization...

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Shaping the AI Future the Same Way We Always Have: Together

AI has become one of the fastest and most disruptive shifts the IT channel has ever faced—outpacing..

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Q&A With Jason Magee: GTIA Board Member and Cynet Security CEO

Strong leadership in the IT channel is built on trust, perspective and a deep commitment to the..

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5 Strategies for Risk Reports that Make Clients Move

You spent hours scanning networks, compiling data and building a comprehensive risk assessment. You..

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Succession & Strategy in the Channel: Should You Be Planning for M&A?

Every IT service provider (ITSP) will one day face a decision point—buy, sell or transition—and the..

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Q&A With Scott Barlow: GTIA Board Chair & Chief Evangelist and Global Head of Community, Sophos

Behind every strong technology leader is a story shaped by people, purpose and a few unexpected..

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Stop Optimizing Systems, But Not Communication

As AI accelerates the pace of work across the tech industry, many leaders are discovering a hard..

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AI's Double-Edged Sword

Over the last two decades the MSP ecosystem has evolved through cloud migration, security-first..

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10 Things You Missed at the North America Community & Councils Forum

The GTIA North America Community & Councils Forum & Spotlight Awards brought together IT channel..

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