The GTIA Blog

How Inclusive Thinking Drives Better Business Decisions

An inclusive workplace can make a measurable difference to a company’s financial performance when..

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When Step-Back Thinking Leads to Step-Forward Growth

In IT services, momentum can be deceptive. Running at full speed doesn’t always mean you’re running..

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5 Questions with Crystal Conkle: 2026 GTIA Advancing Women in Technology Leadership Award Winner

Crystal Conkle’s leadership isn’t defined by a single initiative, but by the intentional, everyday..

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Members Lead the Way: Meet GTIA’s 2025 Member-Directed Giving Recipients

One of the most powerful expressions of GTIA membership happens beyond conferences, communities and..

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Your Giving. Your Voice. Nominate a Nonprofit for GTIA’s Member-Directed Giving Program.

GTIA’s commitment to using technology as a force for good is growing—and members are at the center..

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Why Your Personal Brand Matters More Than Ever: And How to Elevate It

In today’s professional landscape, your reputation no longer lives solely within your organization...

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Shaping the AI Future the Same Way We Always Have: Together

AI has become one of the fastest and most disruptive shifts the IT channel has ever faced—outpacing..

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Q&A With Jason Magee: GTIA Board Member and Cynet Security CEO

Strong leadership in the IT channel is built on trust, perspective and a deep commitment to the..

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5 Strategies for Risk Reports that Make Clients Move

You spent hours scanning networks, compiling data and building a comprehensive risk assessment. You..

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Succession & Strategy in the Channel: Should You Be Planning for M&A?

Every IT service provider (ITSP) will one day face a decision point—buy, sell or transition—and the..

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Q&A With Scott Barlow: GTIA Board Chair & Chief Evangelist and Global Head of Community, Sophos

Behind every strong technology leader is a story shaped by people, purpose and a few unexpected..

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Stop Optimizing Systems, But Not Communication

As AI accelerates the pace of work across the tech industry, many leaders are discovering a hard..

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AI's Double-Edged Sword

Over the last two decades the MSP ecosystem has evolved through cloud migration, security-first..

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10 Things You Missed at the North America Community & Councils Forum

The GTIA North America Community & Councils Forum & Spotlight Awards brought together IT channel..

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Growth Exposes Everything: AI Beyond the Pilot in MSP Operations

AI is everywhere in the ITSP world, but how much of it is actually changing how you operate? A..

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The Channel’s New Reality: Hybrid Models, AI Momentum & Market Discipline

As we preview the GTIA State of the Channel 2026 research, one theme rises above the rest: The..

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Q&A With Carrie Green: GTIA Board Member & CEO and Co-Founder, The CanIT Collective

When it comes to building stronger ITSPs, few leaders embody the power of connection quite like..

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Becoming the Data-First MSP

If you've followed along through Part 1 and Part 2 of this series, you understand the risks and you..

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20 Years with GTIA: How Community Shaped My Career—and Our Industry

For more than two decades, the MSP industry has undergone remarkable transformation—from break/fix..

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