GTIA On Location at Rev.io Summit 2026

GTIA On Location touched down in Atlanta for Rev.io Summit 2026, where MSPs, CSPs and service providers came together to explore AI, automation, operational efficiency and scalable growth. From the trillion-dollar opportunity ahead to the mentorship programs building the channel's next leaders, the conversations made one thing clear: the providers who evangelize new services now are the ones capturing the margin and growth.

Watch the full playlist here.

Below is a roundup of key moments and featured videos worth your time.

What Were IT Service Providers Talking About?

• Why the AI buildout is growing the addressable market even as the channel's overall share shifts, and what that means for MSPs prioritizing AI services
• The gap between AI exploration and AI monetization, with GTIA research showing most MSPs are using AI but few are using it strategically
• Why the modern service provider combines managed IT, communications and managed intelligence into one offering customers can't easily replace
• The financial case for evangelizing new services: Profit is growing faster than revenue, and the gains are going to providers leaning into AI and automation first
• The new partnerships forming between the telecom and MSP sides of the channel, and why both need each other to serve the end customer
• Why mentorship builds more than individual confidence: How it strengthens teams, deepens industry connections and develops the channel's next generation of leaders
  
  

Featured Videos to Watch

The Next Trillion Dollar Opportunity

Jay McBain, chief analyst for channels, partnerships and ecosystems at Omdia, joins GTIA's Scott Campbell for a forward-looking conversation on where the next wave of technology spending is headed. Jay unpacks why the AI buildout is reshaping partner ecosystem economics, shares GTIA research showing 98% of MSPs are using AI but only 9% are doing so strategically and lays out what it will take to close that gap.

Building the Irreplaceable Service Provider

Scott Campbell sits down with Evan Rice, president and COO of Rev.io, to talk about how AI, automation and the convergence of managed services and communications are reshaping what a service provider can offer. Evan shares how Rev.io's Tigerpaw acquisition shaped its platform strategy, why "managed intelligence" is becoming a core growth driver, and what it takes for providers on both the telecom and MSP sides to build the partnerships this next chapter requires.

The Multiplier Effect of Mentorship

Brook Lee, GTIA's 2026 Member of the Year, hosts a special conversation on the impact of mentorship on personal and professional growth. Joined by Rev.io team members Sara Nichterlein, Kemp Tucker and Daniel Gomez, Brook explores how mentorship builds confidence, creates opportunities and strengthens industry connections—and why investing in people remains one of the most effective ways to grow individuals, teams and organizations.

Watch the Full Playlist

These videos are just a sampling of the conversations GTIA captured in Atlanta. The full playlist includes additional interviews and moments from across Rev.io Summit 2026.

Explore the complete GTIA On Location at Rev.io Summit 2026 playlist.

Keep the Conversation Going

GTIA On Location continues to bring the channel's most important conversations directly to the community—wherever the industry gathers next. Subscribe to the GTIA YouTube channel and follow along to stay connected with the voices shaping what's ahead.