The GTIA Blog

Artificial intelligence has taken center stage at ChannelCon 2025—and for good reason. But amid the..

While the ChannelCon 2025 Channel Visionaries Power Panel was meant to explore the leading..

Did you know that baby tigers are born blind? Because their eyes are not fully developed at birth,..

Just 200 days ago, we unveiled the Global Technology Industry Association (GTIA)—and we haven’t..

Historically, SMB-sized customers have comprised the sweet spot of the typical channel firm’s..

Matt Lee is tough to summarize. He obtained his stockbroker’s license at 19, worked in financial..

If you treat your people right, the rest will follow—satisfied customers, innovation, productivity..

Steven Spielberg once said, “the delicate balance of mentoring someone is not creating them in your..

Whether you're a seasoned exhibitor or stepping into the booth for the first time, how you show up..

Attending a channel conference can be a game-changer for IT service providers (ITSPs), especially..

Protecting your clients and your own business takes discipline, time and resources. Anyone who has..

Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” Indeed, investing..

Attending an event is always a balance between cost and benefit. Whether it’s travel, accommodation..

After nearly 25 years in the IT channel and hundreds of conversations with MSPs, one thing is..

The June GTIA Channel Economic Tracker shows a notable improvement in economic sentiment by U.S...

AI proficiency has rapidly moved from “could have” to “need to have” for IT service providers..

Maybe you’ve seen this before. The partner campaign looks perfect on paper. Sharp messaging, clear..

If you’re in the business of providing technology services, you will inevitably be asked about your..

In the world of IT service providers (ITSPs), your technical team is everything. It is not just a..

The world is changing and so is our industry. As our business models evolve before our very eyes,..