The GTIA Blog

See what GTIA women have to say about how our industry is working to #EmbraceEquity, on International Women's Day and every day.

Unlocking the Potential of Women in Tech

The theme of this year’s International Women’s Day is #EmbraceEquity, a nod toward overcoming..

6 Steps to Build a Customer Success Roadmap

One of the biggest challenges for an MSP in the modern era is strategy around customer success...

The metaverse is not a new idea, but the people engaging with it are bringing new ideas and use cases every day.

The Metaverse Is Now: AR/VR Use Cases

Let’s explore three real-life use cases where virtual reality (VR) training is already happening..

6 Reasons Why We're Ready for the Metaverse

There’s a lot of chatter around Web3 technologies, and the metaverse is one of the most heavily..

As an industry, we're moving in the right direction. But we have a long way to go if we want to be viewed the same as other professions like doctors, lawyers, and CPAs. Maybe a simple change can stretch us the extra mile.

Clients vs. Customers: How Changing Our Language Can Benefit the MSP Industry

If you’ve been around long enough like we have, you can remember back in the day when providing IT..

Cyber Insurance and Other Legal Tips to Protect Your MSP

When it comes to falling victim to cyberattacks, MSPs are no different to any other business in..

AI and Machine Learning feed on large amounts of data, and GTIA's AI Council detailed more on how important it is to start with strategy when considering how all facets of data drive your business outcomes.

Understand Your Data Strategy Before You Embrace AI

We have heard statements like “Data is the new oil”, “Data is the lifeblood of any business” etc. ..

Finger pointing to a happy, content and mad face.

3 MSPs, 3 Success Stories: How to Keep Employees and Customers Happy

In the world of the MSP there is no “one-size-fits-all” secret sauce to success.

What Are Risk Assessments & Why Should You Provide Them to Customers?

Assessing your customers’ cybersecurity risks can help uncover gaps in their networks, opening the..

Social media can be a powerful tool for business growth and connection--if used correctly. Know your goal on each and every platform you use for optimal lead generation.

Who, What, Where: Social Media for B2B Lead Gen

Social media is about more than page likes and memes. It can be a powerful and impactful resource..

It's impossible to make everyone happy in today's market, however, vendors can smooth out relationships and up the partner experience by focusing on one key area: communications.

Partner Experience 101: Are You Easy to Do Business With?

Ah, the much-desired ease of doing business. Let’s call it the IT channel’s “forever issue” when it..

It's Time to Bust Some Cybersecurity Myths and 'Mythconceptions

There’s a lot of myths or “mythconceptions” around cybersecurity that can be harmful to you or your..

5 Ways Vendors Can Enable Partners

At ChannelCon 2022, Heather K. Margolis and Akilah Murrell, both of 360Insights, offered their top..

When looking to scale your business shifting your mindset from lead generation to demand generation can make all the difference. Consider these three demand generation strategies to break through the noise and help your business stand out.

3 Creative and Effective Ways to Engage B2B Leads

Most people have the wrong mindset when it comes to their marketing. To drive sustainable and..

The use of innovative tech solutions such as AI, blockchain, drones and IoT are transforming the way the world uses and collects data. Find out more about how companies are realizing the importance of implementing data strategies.

Innovative Tech Solutions Will Transform the Way We Use Data

All the world collects information, but few businesses know how to use it truly effectively...

MSPs are smart to look at cybersecurity insurance, but coverage is only as strong as your specific policy. Here are 10 things that MSPs should know to protect themselves and their customers, according to members of the GTIA Information Sharing and Analysis Organization (ISAO) and other cyber insurance experts.

10 Things MSPs Should Know About Cybersecurity Insurance

If there’s one thing that July’s ransomware attack on Kaseya has pointed out, MSPs—and every tech..

Artificial intelligence graphic replication.

Using AI in Business: Examples of Artificial Intelligence Application in Business

Artificial intelligence is a term that still conjures images of sci-fi thrillers for the average..

How Managed Service Providers Can Implement AI to Reach Business Goals

We talked to Maddy Martin,head of growth and education at Smith.ai, a virtual receptionist and web..

What Will Your Managed Services Business Look Like in 2022?

What will your MSP business look like in the future?