We are living in some interesting times, my friends. The world might be doing backflips—politics, AI, pineapple on pizza debates—but through it all, one thing remains true: IT service providers (ITSPs) keep moving. Tickets still pile up, alerts still ping at 2:00 am, and your business still needs the right people to make it all work.
Yes, you can tweak pricing models, upgrade your stack or automate processes until your RMM does backflips too—but if you really want to level up? You need to hire the right people. And spoiler alert: Some of those people are women.
The tech industry, and especially ITSPs, has had a long-term struggle with diversity. And while awareness has improved, the actual numbers? Still lagging. Women—especially in technical and leadership roles—are significantly underrepresented.
Here’s the thing: Hiring women isn’t about checking a box. It’s about strengthening your team with diverse perspectives, better collaboration and innovative thinking. In managed IT, your people are your product—so why not build a product that’s smarter, more adaptable and reflects the world you serve?
“But we do want to hire women!” you might be thinking. Great! But here’s the catch: It takes more than tossing a job post on LinkedIn and hoping for the best. Attracting and retaining top female talent means adjusting how and where you recruit, how you interview and most importantly—how you build a company culture people want to stick around in.
And that’s exactly why we wrote this guidebook.
Over the past year, we’ve been busy building something special: Organizational Strategies for Hiring, Advancing and Retaining Women in Technology—a guidebook made just for ITSPs and tech businesses like yours.
Inside, you’ll find:
- - Where to actually find great talent (hint: it’s not always where you think)
- - How to write job descriptions that don’t read like robot instructions
- - Interview strategies that focus on skills and potential—not who can talk tech the loudest
- - Real-world job descriptions we've used to hire at ITSPs around the country
- - A breakdown of common roles in ITSPs (with the skills and experience mapped out so you’re not guessing)
At the end of the day, we just want to see your business win. We want you to build teams filled with smart, capable people—regardless of gender—who want to grow with you. And we believe this guidebook can help you get there.
So, from all of us at the GTIA Advancing Women in Technology (AWIT) Interest Group to all of you running the ITSP grind, we hope our guidebook becomes your new secret weapon for building a better, more inclusive and more successful business.
Brook Lee is vice president of channel and community at Liongard, chair of the GTIA North America Advancing Women in Technology Interest Group, and recipient of the GTIA North America Advancing Women in Technology Leadership Award for 2025 (pictured above).
