The GTIA Blog

Diversity and differences should be more than just checkboxes or buzzwords within an..

With the sheer volume of tools, models and hype surrounding AI these days, it can be confusing,..

In the world of IT service providers (ITSPs), success isn’t just about implementing technology—it’s..

Panel sessions about vendor partners often risk turning into therapy sessions about how bad some..

Positive sentiment has cooled for the first time since GTIA began tracking the channel’s opinions..

Progress and growth often hinge on persistence and purpose but imagine having both and the..

You don’t know what you don’t know. When it comes to AI adoption, a lack of training and knowledge..

What do rally racing and cybersecurity have in common? More than you might think. It takes..

ChannelCon EMEA 2025 is set to take place in London 13-14 October, bringing together the brightest..

Learning from peers and making new connections are two of the most valuable benefits of getting..

Representation is not charity and inclusion is not optional. According to the GTIA North America..

The power of community can help elevate careers, inspire innovation and drive meaningful change—not..

The worst thing a business can do is underestimate the power and the importance of cybersecurity..

The right data insights at the right time—every marketer out there will tell you these are the key..

Is the GTIA Cybersecurity Trustmark worth the investment in time, resources and money? Absolutely,..

Is there a more valuable non-technical skill for IT service providers (ITSPs) than generating,..

The July GTIA Channel Economic Tracker reveals a continued positive sentiment about the economy by..

You know the expression “turning lemons into lemonade” but what if you could turn lemonade into…..

We are living in some interesting times, my friends. The world might be doing backflips—politics,..

ChannelCon 2025 brought the laid-back charm of Nashville to life from July 29–31—but don’t let the..