The GTIA Blog

Are You Hiring the Right Sales Managers?

Olaf Kaiser, owner of Kaiser Consulting GmbH, has hired, managed and upskilled hundreds of sales..

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5 Questions with Fabric Brand Partners: 2025 ANZ Associate Member Award Winner

What does “brand” mean to you? For some organisations, it could simply refer to a product name,..

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AI Ascends: How EMEA Channel Firms Are Turning Complexity into Opportunity

The top revenue generator for channel firms across the EMEA region is business and technical..

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Cybersecurity’s Main Street Problem: The Small Business Disconnect

Ann Westerheim is blunt about the disconnect she sees every day. As founder of Ekaru, a..

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Scary, Thrilling and Wonder-Inducing: Sir Bob Geldof Discusses AI, Social Media, Live Aid and More

When a global rock star ends their keynote with, “Oh dear, we’re all (bleep),” you know it has been..

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10 Things You Missed at ChannelCon EMEA 2025

We’ve just wrapped up ChannelCon EMEA 2025, and while the event brought together a vibrant..

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Innovation and Perspiration: Channel Leaders Provide Insights for ITSP Growth

Cybersecurity, AI and the increasing complexity of tech can individually be a key issue squarely on..

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A Boomer and a Doomer: Sir Stephen Fry Talks AI, Tech History and More

Artificial intelligence comes with great gifts but also great risk, noted actor Sir Stephen Fry..

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5 Questions with Autonomate: 2025 UK & Ireland MSP/Solution Provider Award Winner

In just under four years, Autonomate CEO Jamie Claret started a fledgling company and transformed..

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Fight the Way You Train: 10 Tabletop Exercise Scenarios

Tabletop exercises offer IT service providers (ITSPs) a unique opportunity to demonstrate their..

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Channel Economic Sentiment Shows Ups and Downs in September

Channel sentiment about the U.S. economy remained mostly conflicted in September, with some numbers..

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When Boom Hits: A Battle-Tested Blueprint for Cyber Resilience

Cyberattacks aren’t a possibility—they’re a certainty. The real question is what happens next. At ..

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Vulnerability Scans For Your Work Culture

Ask any IT service provider: Vulnerability scans are just part of the job. Checking both your..

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From Clicks to Clients: 5 Steps to Drive Predictable Growth in the Channel

If you're still relying on word-of-mouth to grow your business, you're leaving money on the table...

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Getting the GTIA Cybersecurity Trustmark (Part 4): How to Obtain Employee Buy-In

Providing critical services to companies and supporting organizations with their technology needs..

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5 Questions with Kristian Wright: 2025 UK & Ireland Cybersecurity Leadership Award Winner

In a year marked by escalating digital threats as well as customer needs, dedication and attention..

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Top 10 Reasons to Attend ChannelCon EMEA

If you work in the IT channel in Europe you already know three things:

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5 Questions with Stock in the Channel: 2025 UK & Ireland Innovative Distributor Award Winner

Innovation in the IT channel isn’t just about flashy technology—it’s about making life easier for..

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Stop Wasting Events: Channel Pros Share the Playbook

With social platforms splintering and digital feeds growing louder, face-to-face conversations are..

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Get 1:1 Advice from an Industry Genius

When it comes to analyzing your team’s sales compensation plans, figuring out where your latest..

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