Looking to level up your business in 2026? GTIA has curated the top 10 member education courses of 2025 designed to help IT service providers (ITSPs) sharpen their skills, drive growth and stay ahead of industry trends. From mastering cybersecurity communication and optimizing revenue operations to leveraging GenAI and social media marketing, these expert-led sessions deliver actionable insights you can apply immediately. Whether your focus is sales, operations or client success, these courses will prepare your team for the challenges and opportunities of the year ahead.
Demonstrating Your Cybersecurity Value
Are you sharing business and cybersecurity intelligence that is valuable to your clients? In this 29-minute sprint, Scott Quilter explains how solution providers can communicate cybersecurity expertise and efforts in ways that maximize stakeholder engagement and your position as a trusted consultant. Learn about the different types of stakeholders and what motivates them in this session. Leverage onboarding, training and communications to strengthen your cybersecurity value and client satisfaction. View session.
Elevating Your Revenue Ops
If your goal is to align your RevOps, increase efficiency and ensure everyone in your MSP understands how they contribute to generating sustainable revenue, this course is for you. In this 35-minute sprint, Dan Scott shares the 6 steps for elevating your revenue operations. Assess the efficiency and health of your current operations. Address issues with your revenue forecasting approach. Apply a step-by-step process for elevating revenue operations. View session.
GenAI Roadmap for ITSPs
Commercial GenAI solutions can optimize core operations and employee productivity, but how can solution providers as managers of multi-tenant environments mitigate risks while also generating demand and growing revenue? In this 54-minute sprint, Ron Culler offers a four-step roadmap to guide decision making and execute critical plans for GenAI. Get up to speed on how GenAI works and underlying large language models (LLMs) are trained. Use checklists from the companion workbook to get your house in order and secure commercial GenAI solutions. Apply a structured approach for piloting a vendor solution internally. Develop a plan to roll out GenAI solutions and services to customers. View session.
Generating Digital Leads
If your marketing efforts aren't producing the leads you want or need, you're not alone. In this 29-minute sprint, Amy Bailey shares proven tactics for optimizing your digital brand and creating online leads. Leverage buyer personas and keyword research to ensure your marketing strategy and campaigns are targeted and effective. Use website architecture, internal links and landing pages to draw leads in. Develop a content distribution, nurture and measurement strategy for lead generation. View session.
Leveraging Social Media Marketing
For many MSP leaders and professionals, social media is an overlooked, underappreciated and misunderstood marketing approach. Yet, 75% of B2B buyers use social media when making an important purchase decision. In this 56-minute sprint, Sean Lardo takes the mystery out of B2B social media marketing and provides actionable insights on how to use social networks to increase brand awareness, engagement and your lead pipeline. Get up to speed on the three different types of media—owned, paid and earned—and learn the commitment and benefits of each. Follow a seven-step process for using social media marketing effectively. Create a plan to embed social media marketing in your everyday routines and processes. View session.
Minimizing Churn with Onboarding and Customer Success Planning
Every MSP wants to minimize churn, enhance customer satisfaction and foster long-term loyalty. In this 35-minute sprint, Tracy Pound will help you understand they churn and what it's costing you, teach you how to craft an impactful onboarding strategy, and build customer success programs that can make a difference. View session.
Optimizing Performance Management
Ready to optimize how you manage talent at your MSP? In this 33-minute presentation, Maria Armstrong explains best practices for turning metrics into momentum. This course equips learners to: Align performance management with business goals; balance team and individual metrics; and identify and bridge skills gaps using frameworks like the T-shaped model for sustainable growth. View session.
Overcoming Sales Objections
Do you want to close more deals and grow revenue? This 36-minute sprint, presented by Scott Quilter, gives you a repeatable framework for overcoming objections. Scott explains how to identify common objections, improve your skills for handling them and apply a four-step process for overcoming them. You will analyze the four types of sales objections—misunderstanding, skepticism, drawback and indifference—and learn how each can uniquely cause problems in completing a sale. Apply the four steps in resolving objections: Listen, confirm, respond and reconfirm, and reflect on how each individually contributes to overcoming an objection. Use different listening strategies to identify both the choice of words and tone during a sales transaction. View session.
Navigating the Technology Channel
For your ITSP staff! This three-module eLearning program helps you strengthen your understanding of the technology channel ecosystem and your role in it. Learn how vendors use indirect and direct channel sales to get their products or services to market. Explain how channel players work with each other, manage conflict and maintain a competitive edge. Additionally, access short, on-demand videos featuring channel expert Greg Plum on how to build relationships and earn revenue. View session.
Sharpening Your Financial Acumen for Business Growth
For your ITSP staff! Curious about how your MSP is doing financially? Stumped on what different financial reports and ratios mean? This seven-module e-learning program helps you analyze profit and loss (P&L) statements, balance sheets and cash flow statements. Learn financial management best practices at any stage in the MSP business lifecycle to improve your business's financial performance, position and health. View session.
