GTIA On Location: AI, Cyber and Community Dominate Headlines at IT Nation Connect Global 2025

By GTIA

Nov 14, 2025

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The Global Technology Industry Association launched a GTIA On Location initiative at IT Nation Connect Global 2025 in Orlando, capturing plenty of on-the-scene content and conversations from some of the channel’s most influential leaders.

Interviews included a multitude of topics relevant to IT service providers, vendors, distributors and other tech companies today. Here’s the playlist to help you stay up to date with the latest insights and trends.

Angus Robertson Talks New Marketing Strategies with AI

Angus Robertson, chief marketing officer at ConnectWise and a GTIA Member Champion, about how AI has helped revolutionize how businesses can market themselves and how ITSPs can get started now.

Ann Westerheim on Staying Secure in the AI Age

Ann Westerheim, CEO of Ekaru, about her IT Nation experience, how her company is leveraging AI tools and the GTIA ISAO to stay protected.

Carolyn April, Abraham Garver on M&A Trends, Forecasts, and Opportunities

Carolyn April, GTIA vice president of research & market intelligence, and Abraham Garver, MSP leader & managing director, FOCUS Investment Banking, discuss ITSP mergers and acquisitions: what buyers want, and what they don’t.

Sean Lardo on How ITN and ITSPs Can Leverage Data

Sean Lardo, vice president of IT Nation Communities at ConnectWise and chair of the GTIA Data Advisory Council, about the growth of IT Nation, what’s new with the community and how ITSPs can leverage existing data to help their customers and their own businesses.

Barracuda’s Michelle Hodges on Business Transformation

Michelle Hodges, SVP of Global Channels & Alliances at Barracuda, about what’s new at Barracuda and how ITSPs can transform their businesses in the AI era.

After 100 ITSP Acquisitions, Evergreen Has Appetite for More - GTIA On Location: IT Nation Connect

Ramsey Sahyoun, co-founder and M&A partner at Evergreen Services Group. Sahyoun talks about Evergreen’s 100th ITSP acquisition, what it looks for in a target, and what mistakes MSPs make when they’re looking to sell.

Pax8’s Matt Lee on Securing the Future in the AI Era

Matt Lee, senior director of security and compliance at Pax8 and the GTIA 2025-26 Member of the Year. Matt discusses why IT Nation is a must-stop on his busy travel schedule, the importance of the GTIA Cybersecurity Trustmark and how AI is changing the cyber game for ITSPs.

ConnectWise CEO Manny Rivelo Talks AI for ITSPs

ConnectWise CEO Manny Rivelo talks about what’s new with ConnectWise and IT Nation, including how his company is leveraging AI to deliver additional value now—and how IT service providers can do the same.

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By GTIA / Mar 6, 2026

Q&A With Carrie Green: GTIA Board Member & CEO and Co-Founder, The CanIT Collective

When it comes to building stronger ITSPs, few leaders embody the power of connection quite like Carrie Green. Her commitment to peer-driven growth and helping others is mirrored by her own career ascent. She spent 11 years at Alt-Tech Cybersecurity & IT Management, a Sherwood Park, Alb.-based MSP, where she advanced from support manager to senior vice president of operations. Now as the CEO of The CanIT Collective, Green is one of the driving forces behind shaping Canada’s ITSP community for the future.

GTIA members gather together to share ideas

By Dan Shapero / Mar 3, 2026

20 Years with GTIA: How Community Shaped My Career—and Our Industry

For more than two decades, the MSP industry has undergone remarkable transformation—from break/fix to managed services, from cloud to cybersecurity and now into the era of AI. Throughout each wave of change, GTIA has served as a catalyst for connection, research, standards and leadership across the IT channel. In this reflection, long-time community member and industry leader Dan Shapero, president, TeamLogic IT, Inc., shares how the power of collaboration, shared insight and active participation within GTIA helped shape not only his career, but the evolution of the MSP market itself. For more than 20 years, GTIA (formerly CompTIA) has been more than an association to me—it has been a career-shaping force and an industry-building engine. As a two-time board member and long-time community participant, I’ve had a front-row seat to the evolution of the IT channel. And I can say without hesitation: I would not be where I am today—and the MSP market would not look the way it does—without the power of this community.