When it comes to building stronger ITSPs, few leaders embody the power of connection quite like Carrie Green. Her commitment to peer-driven growth and helping others is mirrored by her own career ascent. She spent 11 years at Alt-Tech Cybersecurity & IT Management, a Sherwood Park, Alb.-based MSP, where she advanced from support manager to senior vice president of operations. Now as the CEO of The CanIT Collective, Green is one of the driving forces behind shaping Canada’s ITSP community for the future.
She joined the GTIA board of directors in May 2025. As part of GTIA’s blog series highlighting our board of directors, we asked Green what community leadership really looks like in practice, and why collaboration is all about putting the right pieces together. Here’s what she had to say.
Can you walk us through key milestones of your career and what inspired your commitment to empowering other ITSPs?
Early on, through my work helping grow Alt‑Tech into a successful MSP, I experienced firsthand the realities MSP owners face every day, wearing multiple hats, navigating constant change and often feeling like you’re solving complex problems in isolation. While the technical side was important, what stood out to me most was how powerful it was to learn from peers who truly understood the business. That sense of shared experience became a turning point for me.
That’s what ultimately led to founding The CanIT Collective. We saw a real gap in Canada for a community that wasn’t vendor‑driven or sales‑focused, but instead centered on connection, education and honest conversation among MSPs. The early milestones were simple but meaningful, candid discussions, and events where people felt safe sharing both wins and struggles. From there, it naturally grew, and we’re continuing to find new, meaningful ways for MSPs to meet, learn and grow.
What’s inspired my long‑term commitment is seeing what happens when MSPs stop operating in silos. When they collaborate, learn from one another and feel supported, they build stronger businesses and healthier leadership teams. Empowering MSPs isn’t just about tools or technology, it’s about creating environments where people feel confident, capable and connected. That belief has guided everything I’ve built and continues to drive the work I do today.
Your work emphasizes community building, fostering connections and creating environments where MSPs can learn and succeed. How has this community-oriented approach shaped your perspective in your role on the GTIA board?
Community has always been at the center of how I lead, and it really shapes how I show up on the GTIA board. Having built and been part of MSP communities myself, I’ve seen how much changes when people feel supported and willing to share openly. That experience pushes me, as a board member, to always think about how initiatives will actually land with MSPs in the real world. I want to make sure what we’re doing is practical, inclusive and genuinely useful, not just well‑intentioned. For me, community isn’t an added bonus, it’s what makes everything else work.
As a member of the GTIA board, which initiatives or objectives are you most eager to support, whether they pertain to MSP development, regional community enhancement or amplifying underrepresented voices within the technology sector?
As a member of the GTIA board, I’m most focused on making sure members genuinely see and feel the value of being part of the association. That means supporting MSP development through practical resources and peer connection, strengthening regional communities where real relationships are built and making sure the voices shaping our industry reflect the diversity of the people in it. I care deeply about helping GTIA deliver value that members use and trust, because when members are engaged and represented, the entire channel becomes stronger.
You have received notable industry recognition, including the 2024 GTIA North America Community Leadership Award and the 2020 Women in Tech Award. What drives your motivation to volunteer, give back, and participate in roles that influence the future of the IT channel?
What really drives me is a strong sense of service and a belief that we all grow faster when we help each other along the way. I’ve always found purpose in giving back to the community that shaped me, whether that’s mentoring, creating spaces for honest connection or stepping into leadership roles that let me contribute at a broader level.
I’m also motivated by growth, especially the kind that comes from being uncomfortable. The moments that stretch us are usually the ones that matter most, and I try to model that by saying yes to opportunities that challenge me while helping others find their confidence and voice. For me, it’s about lifting people up, building something meaningful together, and leaving the channel stronger than I found it.
And just for fun, outside of your professional endeavors, you are known for your passion for travel, puzzles, LEGO building and spending quality time with your family. Could you share a personal interest or hobby that brings you joy and allows you to recharge?
Outside of work, I recharge by doing things that let me slow down and enjoy the moment. Traveling with my family is a big one for me. It gives us time together away from the noise and routines, and those shared experiences mean everything. At home, I can often be found lost in a puzzle or a LEGO build. I love getting lost in something hands‑on, where the goal is simple and progress happens one piece at a time. It’s relaxing, it sparks my creativity and it’s often where my best ideas show up when I’m not trying to force them.
You just might meet Carrie Green at an upcoming GTIA event!
