As the technology landscape evolves at lightning speed, staying informed is no longer optional—it’s essential. GTIA’s latest collection of resources and research for 2025 delivers actionable insights to help IT service providers (ITSPs), vendors and channel leaders navigate emerging trends, seize new opportunities and tackle pressing challenges. From cybersecurity strategies and AI adoption frameworks to diversity initiatives and economic outlooks, these top 10 resources are designed to empower your organization with the knowledge and tools needed to thrive in a data-driven, innovation-focused world.
GTIA Channel Trends in Cybersecurity 2025
The latest research from GTIA provides data that identifies where ITSPs can capitalize on opportunities, where they sit currently with their cybersecurity practices and where they hope to go, including:
- Attitudes toward and current involvement with cybersecurity
- Solutions and services they are selling
- Main strengths and challenges across this discipline
- Top areas of cybersecurity revenue and profit
- How AI is impacting their approach
- How cybercrime has personally affected their own companies
The Future is Data-Driven: A Board-Level Blueprint for AI Success
This guidebook, written by the GTIA UK & Ireland Community, is for board members, senior executives and strategic decision-makers who are responsible for shaping the future of their organizations. It is designed to provide a clear, actionable framework for understanding how data and AI can be used to drive innovation, improve operational efficiency and deliver long-term value.
Organizational Strategies for Hiring, Advancing and Retaining Women in Technology
Written by the GTIA North America Global Women in Technology Interest Group, this comprehensive resource is dedicated to helping organizations hire, retain and advance women in technical roles within the IT industry. Women remain significantly underrepresented in technical positions, yet their contributions drive innovation, problem-solving and business success. This guidebook provides data-driven insights, real-world statistics and best practices to help companies build and sustain diverse, inclusive workplaces where women in IT can thrive.
GTIA Channel Economic Tracker
The GTIA Channel Economic Tracker captures monthly sentiment from U.S. channel companies regarding tariffs and the state of the U.S. economy, highlighting the complex landscape businesses face today, as well as potentials pros and cons of tariffs and the actions that companies are taking to mitigate their effects.
How to Define Corporate Core Values, Vision and Mission
This guide was created by the GTIA Workforce Advisory Council to help ITSPs run in-house workshops to better define their company’s core values, vision and mission. These foundational elements are essential for hiring the right people, retaining top talent and building a strong culture.
Tabletop Exercises to Build Customer Resilience and Preparedness
The GTIA North America Cybersecurity Interest Group offers a practical framework for ITSPs to lead their teams—and clients—through immersive tabletop exercises that simulate real-world cyber incidents. From ransomware and phishing to insider threats and deepfake hiring attacks, each scenario is designed to uncover vulnerabilities, clarify roles and strengthen response strategies.
GTIA State of the Channel 2025
GTIA’s State of the Channel 2025 research reveals that demand for AI technology is up across the channel, notably in revenue-driving activities, and nearly six in 10 companies surveyed see technology’s growing complexity as the top factor driving customer demand for the channel’s expertise, continuing a trend from last year.
GTIA SMB Technology & Buying Trends 2025
SMBs represent a massive channel opportunity. Their appetite for technology remains high as they look to innovate and drive revenue while also streamlining operations to become more efficient and profitable. This GTIA research will help you build relevant services offerings, sales and marketing strategies, and customer engagement/retention plans.
Sales & Marketing Checklist for Technology Vendors Attending a Channel Event
The GTIA Channel Development Advisory Council put together this checklist for smaller channel partners with limited resources to maximize their event experience. It focuses on networking, lead generation and ROI while ensuring efficient planning.
Sales & Marketing Checklist for IT Service Providers (ITSPs) Attending a Channel Event
This checklist, also created by the GTIA Channel Development Advisory Council, is tailored for technology vendors to maximize their experience with ITSPs, MSPs and other partners at channel events. It focuses on sales and marketing tasks at various checkpoints before, during and after the event.
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