The GTIA Channel Development Advisory Council brings together senior leaders from across the entire technology channel ecosystem—including vendors, distributors, technology service providers (ITSPs/MSPs) and other channel organizations—to shape the future of go-to-market strategy and channel growth.

Unlike councils focused on a single technology domain, we focus on the business of the channel itself: How technology is brought to market, sold, delivered and scaled through partners. Drawing on diverse perspectives from every corner of the ecosystem, the council develops practical frameworks, research, best practices, guides, tools and thought leadership that help organizations build stronger partner programs, improve channel operations, accelerate partner success and adapt to an evolving market.

If you’re not yet a GTIA member, join below, or contact us at [email protected] for more information.