Posts filed under: ChannelCon26

The GTIA Blog

The Attackers Have a Community. So Do You.

Quick answer: MSP threat sharing breaks down because intelligence is scattered across too many..

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The Hardest Part of AI Automation May Be Knowing What Not to Automate

How do you decide which business processes to automate with AI?

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Build a Financial Operating Rhythm That Turns Uncertainty Into Confidence

Quick answer: A financial operating rhythm is a repeatable cycle—plan, model, measure, invest—that..

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When AI Has the Answer, Judgment Becomes the MSP’s Job

Quick Answer: AI has made technical answers available in seconds, so an MSP's value now comes from..

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GTIA On Location at ChannelCon 2026

GTIA On Location was in San Diego for ChannelCon 2026, talking to MSPs, ITSPs and industry leaders..

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10 Things You May Have Missed at ChannelCon 2026

Quick Answer: ChannelCon 2026 took place August 3–5 in San Diego, where GTIA launched local..

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How to Build an Internal AI Use Policy

Quick Answer: There is no single U.S. law governing how ITSPs use AI. Existing rules—the FTC Act,..

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Storytelling, Structure and Smart Risk: Ron Howard's Advice for Channel Leaders

Quick Answer: Academy Award-winning director Ron Howard joined Tracy Pound, managing director at..

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Build vs. Buy, Trust and Talent: 5 Takeaways from the Channel Visionaries Power Panel

Quick answer: At ChannelCon 2026, six channel executives from Ingram Micro, Microsoft, Thrive,..

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Rejection Inspection: Alex Banayan's 3-Step Fix for Setbacks

Quick answer: At ChannelCon 2026, bestselling author Alex Banayan delivered a keynote on the..

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GTIA Launches Local Chapters, AI Training Benefit and UN Partnership at ChannelCon

Quick answer: During the ChannelCon 2026 executive keynote in San Diego, GTIA leadership announced..

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She Didn’t Wait for the Door to Open—She Built One

Brook Lee is quick to tell you she is not special.

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The Universal Networking Truth: We Are All Figuring It Out Together

After reviewing yet another comprehensive networking survival guide, I found myself reflecting on..

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#1: The Power of ChannelCon Unleashed In “GTIA Presents” Inaugural Podcast Episode

GTIA’s newest resource-based, member-driven programming has arrived on podcast platforms everywhere..

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The ROI Question We’re Afraid to Answer

Whether you’re just starting your collection of event badges or you’ve had to reinforce the curtain..

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Sessions Worth Your Time: What's on the ChannelCon 2026 Agenda

ChannelCon 2026 is GTIA's flagship annual conference, taking place August 3–5 in San Diego,..

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When Step-Back Thinking Leads to Step-Forward Growth

In IT services, momentum can be deceptive. Running at full speed doesn’t always mean you’re running..

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