In IT services, momentum can be deceptive. Running at full speed doesn’t always mean you’re running in the right direction—or that the effort you’re putting in today will pay off six months from now. Between shrinking margins, escalating cyber risk, rapid AI adoption and growing talent pressure, most IT service providers (ITSPs) aren’t short on activity. They’re short on clarity. That’s where ChannelCon comes in.
ChannelCon isn’t about taking time away from your business. It’s about stepping back long enough to gain the perspective, insight and peer context that makes the rest of the year more profitable, more efficient and more intentional. A few days at ChannelCon can influence decisions that shape the next twelve months. Here’s why.
Insight That Turns Time Away into Measurable ROI
The most valuable takeaway from ChannelCon isn’t a keynote quote or a stack of business cards. It’s direction. Today’s IT leaders are juggling AI adoption, increasing security expectations, evolving compliance demands, price pressure and persistent hiring challenges—all at once. ChannelCon focuses on what’s actually working right now, not theoretical trends or future-state hype.
Attendees gain access to unbiased perspectives, grounded in real-world use cases. You’ll hear how peers are approaching AI responsibly, what threats are emerging in cybersecurity, where talent strategies are succeeding (or failing) and how service providers are adjusting pricing models to protect margins in a competitive market.
>> View the ChannelCon agenda overview
The difference? These aren’t vendor-driven narratives. They’re operational realities shared by people who are actively navigating them.
See How High-Performing ITSPs Structure and Invest
Growth doesn’t happen by accident. One of the most powerful benefits of ChannelCon is visibility into how successful ITSPs are structuring their businesses—and, more importantly, why.
- Where are high-performing firms investing?
- What capabilities are they building in-house versus outsourcing?
- How are they aligning people, process and technology to scale sustainably?
“We're all encountering chaos and potential disruption. We don't know what the future will be. We have to succeed no matter where the future goes,” said Peter Melby, CEO, New Charter Technologies. “ChannelCon is the place to better understand how to do that and connect with people that are also focused in those areas.”
At ChannelCon, those answers come directly from peers who have already tested the strategies. Seeing where others are placing their bets—and understanding the reasoning behind those decisions—can accelerate your own planning and help you avoid costly missteps. It’s learning by observation, not trial and error.
“ChannelCon is an event that you want to attend,” said Matt Lee, senior director of security & compliance, Pax8. “I think the main reason is the ability to meet peers, go through shared experiences and be in a very vendor-neutral space where the only outcome is your success and growth. It's that takeaway, the meetings you'll have the people you'll meet, it's the comradery shared.”
Decisions You Can Act on Immediately
Insight is only valuable if it turns into action. ChannelCon is designed around collaboration—not just content consumption. Conversations continue beyond sessions, creating space to pressure-test ideas, validate assumptions and gain clarity on complex decisions that don’t have easy answers.
“ChannelCon gives you real actionable items that you can take back tomorrow and put in place in your business no matter how big or how small your ITSP may be,” said Brook Lee, senior director of community at Rev.io.
From security frameworks and staffing models to operations, compliance and go-to-market strategy, attendees consistently leave with next steps they can execute as soon as they return to the office. The value isn’t just in what you hear. It’s in the confidence to move forward.
160+ Vendors. One Room. Zero Sales Pitches.
The Technology Vendor Fair at ChannelCon is intentionally different. With more than 160 vendors in one place, the focus isn’t on aggressive selling—it’s on meaningful comparison. “ChannelCon differs from other industry events in that it's vendor-neutral, it's solely focused on community, and it prioritizes that peer-to-peer interaction with other IT providers and vendors in a neutral playing field,” said Katherine Gray, operations manager at Warren Averett Technology Group.
This is an environment built for honest conversations, practical demos and direct answers.
Instead of scheduling dozens of one-off meetings throughout the year, attendees can efficiently evaluate tools, platforms and partners face to face, accelerating purchasing decisions while reducing noise. It’s vendor engagement designed for efficiency—not overwhelm.
Unlock the Full Value of Your Membership
For GTIA members, ChannelCon is where benefits stop being abstract. Many organizations know they have access to resources—but aren’t always sure how to turn them into real operational advantage. At ChannelCon, members see how other ITSPs are actively leveraging GTIA tools, data, programs and communities to drive growth and resilience.
Watching those benefits in motion changes how you view membership. It becomes less about “resources available” and more about “capabilities deployed.”
If you’re not a GTIA member yet, ChannelCon offers a clear picture of what membership looks like when it’s fully utilized—and how it can function as a competitive edge rather than a passive asset. (Bonus! When you register for ChannelCon, you get a one-year GTIA membership as well. Check out the details.)
A Few Days That Pay Off All Year
ChannelCon isn’t about stepping away from your business. It’s about stepping into it with better information, stronger partnerships and sharper focus. A few days in the right room—with the right people, conversations and insight—can change how you approach the rest of the year. Better decisions. Stronger momentum. Measurable ROI. We’ll see YOU at ChannelCon!
Three days in August could shape the next year of your business.
Register for ChannelCon and make sure the decisions ahead are informed, intentional and competitive.
