Posts filed under: research
The GTIA Blog
AI Adoption in the Channel: Why Governance Is the Missing Piece for ITSPs
Quick Answer: GTIA's new research report, AI Adoption in the Channel: What ITSPs Are Actually..
Read More >Channel Optimism Holds as Oil, Tariffs and War Keep Pressure On
Channel sentiment on the U.S. economy split further in Q2 2026, as "strong" views slipped to 36%..
Read More >State of the Channel 2026: A Global Industry in Motion
The IT channel is operating in a new reality—one defined by hybrid business models, accelerating AI..
Read More >Channel Hedges Bets on Q1 Economic Outlook
Channel sentiment around tariffs and trade policy can best be described as 'cautiously optimistic'..
Read More >The Channel’s New Reality: Hybrid Models, AI Momentum & Market Discipline
As we preview the GTIA State of the Channel 2026 research, one theme rises above the rest: The..
Read More >At Year End, December Channel Economic Sentiment Split
While channel sentiment around tariffs and trade policy returned to a decisive mindset in December..
Read More >November Channel Economic Sentiment Cautious
Channel sentiment around tariffs and trade policy shifted again in November as uncertainty..
Read More >GTIA On Location: AI, Cyber and Community Dominate Headlines at IT Nation Connect Global 2025
The Global Technology Industry Association launched a GTIA On Location initiative at IT Nation..
Read More >Channel Economic Sentiment Rebounds in October
Channel sentiment around tariffs and trade policy took a notably optimistic turn in October, even..
Read More >AI Ascends: How EMEA Channel Firms Are Turning Complexity into Opportunity
The top revenue generator for channel firms across the EMEA region is business and technical..
Read More >Channel Economic Sentiment Shows Ups and Downs in September
Channel sentiment about the U.S. economy remained mostly conflicted in September, with some numbers..
Read More >Channel Sentiment on the Economy/Tariffs Takes a Negative Turn
Positive sentiment has cooled for the first time since GTIA began tracking the channel’s opinions..
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Channel Views on Economy Up in July, But Uncertainty Remains
The July GTIA Channel Economic Tracker reveals a continued positive sentiment about the economy by..
Read More >What’s Up with Your Customers? 5 SMB Tech Buying Trends
Historically, SMB-sized customers have comprised the sweet spot of the typical channel firm’s..
Read More >Channel Sentiment Rises in June, Tariff Pressures Still Loom
The June GTIA Channel Economic Tracker shows a notable improvement in economic sentiment by U.S...
Read More >Tariffs: What They Mean for the Channel
If you weren’t entirely sure what a tariff was before this year, you most certainly are now...
Read More >Defining Your Channel Business: Services Lead the Way
Imagine you’re at a cocktail party, and a newly introduced guest at the high-top table you’re..
Read More >Business 101: The Boring Stuff that Channel Firms Shouldn't Ignore
I recently spoke with Bob Coppedge, an MSP owner, GTIA member and all-around good guy, who joined..
Read More >Moving from Tactical Thinking to Strategic: How MSP Business Is Changing
Businesses have put the pandemic behind them and are poised for growth and innovation—opening a lot..
Read More >Blockchain Statistics: Top Stats, Facts and Trends for 2024
Few outside the blockchain industry will be familiar with the name Satoshi Nakamoto, but it is the..
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