The GTIA Blog

Channel sentiment on the U.S. economy rebounded in Q3 2026, as "strong" views climbed to 43% from..

Working on next year’s budget and curious about the broader economic signals shaping the channel..

Quick Answer: GTIA's new research report, AI Adoption in the Channel: What ITSPs Are Actually..

Channel sentiment on the U.S. economy split further in Q2 2026, as "strong" views slipped to 36%..

The IT channel is operating in a new reality—one defined by hybrid business models, accelerating AI..

Channel sentiment around tariffs and trade policy can best be described as 'cautiously optimistic'..

As we preview the GTIA State of the Channel 2026 research, one theme rises above the rest: The..

While channel sentiment around tariffs and trade policy returned to a decisive mindset in December..

Channel sentiment around tariffs and trade policy shifted again in November as uncertainty..

The Global Technology Industry Association launched a GTIA On Location initiative at IT Nation..

Channel sentiment around tariffs and trade policy took a notably optimistic turn in October, even..

The top revenue generator for channel firms across the EMEA region is business and technical..

Channel sentiment about the U.S. economy remained mostly conflicted in September, with some numbers..

Positive sentiment has cooled for the first time since GTIA began tracking the channel’s opinions..

The July GTIA Channel Economic Tracker reveals a continued positive sentiment about the economy by..

Historically, SMB-sized customers have comprised the sweet spot of the typical channel firm’s..

The June GTIA Channel Economic Tracker shows a notable improvement in economic sentiment by U.S...

If you weren’t entirely sure what a tariff was before this year, you most certainly are now...

Imagine you’re at a cocktail party, and a newly introduced guest at the high-top table you’re..

I recently spoke with Bob Coppedge, an MSP owner, GTIA member and all-around good guy, who joined..