Posts filed under: research

The GTIA Blog

AI Adoption in the Channel: Why Governance Is the Missing Piece for ITSPs

Quick Answer: GTIA's new research report, AI Adoption in the Channel: What ITSPs Are Actually..

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Channel Optimism Holds as Oil, Tariffs and War Keep Pressure On

Channel sentiment on the U.S. economy split further in Q2 2026, as "strong" views slipped to 36%..

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State of the Channel 2026: A Global Industry in Motion

The IT channel is operating in a new reality—one defined by hybrid business models, accelerating AI..

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Channel Hedges Bets on Q1 Economic Outlook

Channel sentiment around tariffs and trade policy can best be described as 'cautiously optimistic'..

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The Channel’s New Reality: Hybrid Models, AI Momentum & Market Discipline

As we preview the GTIA State of the Channel 2026 research, one theme rises above the rest: The..

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At Year End, December Channel Economic Sentiment Split

While channel sentiment around tariffs and trade policy returned to a decisive mindset in December..

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November Channel Economic Sentiment Cautious

Channel sentiment around tariffs and trade policy shifted again in November as uncertainty..

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GTIA On Location: AI, Cyber and Community Dominate Headlines at IT Nation Connect Global 2025

The Global Technology Industry Association launched a GTIA On Location initiative at IT Nation..

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Channel Economic Sentiment Rebounds in October

Channel sentiment around tariffs and trade policy took a notably optimistic turn in October, even..

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AI Ascends: How EMEA Channel Firms Are Turning Complexity into Opportunity

The top revenue generator for channel firms across the EMEA region is business and technical..

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Channel Economic Sentiment Shows Ups and Downs in September

Channel sentiment about the U.S. economy remained mostly conflicted in September, with some numbers..

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Channel Sentiment on the Economy/Tariffs Takes a Negative Turn

Positive sentiment has cooled for the first time since GTIA began tracking the channel’s opinions..

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Channel Views on Economy Up in July, But Uncertainty Remains

The July GTIA Channel Economic Tracker reveals a continued positive sentiment about the economy by..

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What’s Up with Your Customers? 5 SMB Tech Buying Trends

Historically, SMB-sized customers have comprised the sweet spot of the typical channel firm’s..

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Channel Sentiment Rises in June, Tariff Pressures Still Loom

The June GTIA Channel Economic Tracker shows a notable improvement in economic sentiment by U.S...

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Tariffs: What They Mean for the Channel

If you weren’t entirely sure what a tariff was before this year, you most certainly are now...

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Defining Your Channel Business: Services Lead the Way

Imagine you’re at a cocktail party, and a newly introduced guest at the high-top table you’re..

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Business 101: The Boring Stuff that Channel Firms Shouldn't Ignore

I recently spoke with Bob Coppedge, an MSP owner, GTIA member and all-around good guy, who joined..

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Moving from Tactical Thinking to Strategic: How MSP Business Is Changing

Businesses have put the pandemic behind them and are poised for growth and innovation—opening a lot..

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Blockchain Statistics: Top Stats, Facts and Trends for 2024

Few outside the blockchain industry will be familiar with the name Satoshi Nakamoto, but it is the..

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