The GTIA Blog

Technology has always been a big part of Alex Spigel’s life. Some of her earliest memories are..

When you are a GTIA member, you are part of something big. Every time a company joins GTIA, not..

Olaf Kaiser, owner of Kaiser Consulting GmbH, has hired, managed and upskilled hundreds of sales..

Positive sentiment has cooled for the first time since GTIA began tracking the channel’s opinions..

The technology buyer’s journey can be a complex, confusing concept to grasp, but it can also mean..

Vertrieb und Marketing, eine himmlische Verbindung? Das kann durchaus so sein. Beide sind wichtig..

Sales and marketing, a match made in heaven? They could be. Both are an important part of any..

Data is now the most valuable commodity in the world, surpassing oil in terms of worth. Just like..

The EMEA Member and Partner Conference 2024 encouraged a record 600+ attendees to sync in to the..

What’s scarier than Jason Voorhees or Michael Myers coming at you, weapon in hand? How about a..

Charlie’s phone buzzed with an email notification—an ordinary Thursday suddenly felt anything but..

When it comes to cybersecurity incidents, Aaron Jacobs isn’t one to sit on the sidelines. As a..

If your business plans to make cybersecurity a higher priority in 2025, you’re not alone. In fact,..

By nature, humans are imperfect. We make mistakes, have insecurities and we simply don’t know what..

How many MSPs would like to increase their annual recurring revenue by 5% to 10% instantly?..

Every customer has different expectations, different needs, different goals. That’s never more..

In today’s fast-paced tech world, innovation is key to moving forward. Whether it’s creating new..

Experiencing a natural disaster—or any emergency—can be a nerve-wracking experience. Guiding a..

This is the quarter to create a strategy to use thousands of dollars in Market Development Funds..

Technology is changing fast, and MSPs are at the center of it all, juggling more vendor..