Posts filed under: AI (2)

The GTIA Blog

Stop Optimizing Systems, But Not Communication

As AI accelerates the pace of work across the tech industry, many leaders are discovering a hard..

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AI's Double-Edged Sword

Over the last two decades the MSP ecosystem has evolved through cloud migration, security-first..

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10 Things You Missed at the North America Community & Councils Forum

The GTIA North America Community & Councils Forum & Spotlight Awards brought together IT channel..

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Growth Exposes Everything: AI Beyond the Pilot in MSP Operations

AI is everywhere in the ITSP world, but how much of it is actually changing how you operate? A..

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The Channel’s New Reality: Hybrid Models, AI Momentum & Market Discipline

As we preview the GTIA State of the Channel 2026 research, one theme rises above the rest: The..

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Becoming the Data-First MSP

If you've followed along through Part 1 and Part 2 of this series, you understand the risks and you..

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The Privacy Toolkit: From Technology to Implementation

In Part 1 of this series, we laid out the data privacy risks that AI introduces and why the..

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AI Won’t Make Your Cup of Tea—or Your Marketing Strategy.

Artificial intelligence (AI) has quickly moved from buzzword to boardroom agenda. However, for IT..

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Top 10 Reasons to Attend the GTIA North America Community & Councils Forum

The GTIA North America Community & Councils Forum & Spotlight Awards is where IT channel..

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The Data Privacy Crisis Nobody's Talking About

Picture this: Your largest client calls in a panic. Their leadership team just saw a competitor's..

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Building a Human-Centered Talent Strategy in the Age of AI

“How many of your teams are fully engaged and happy at work every day?” It’s a powerful..

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How to Turn AI and Digital Employees Into Teammates, Not Tools

As AI starts to reshape the way organisations think about growth and their future, one of the..

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Why You Should Be at the North America Community & Councils Forum

Welcome to 2026! It came fast and relentless and if there’s one shared truth it’s that we’re all..

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From Hype to Outcomes: 8 AI Predictions for 2026

2026 is shaping up to be a pivotal year for artificial intelligence (AI)—and not just in terms of..

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Breaking the Rules: Integrating AI Needs a New Approach

Upgrading to an AI-powered SaaS model is not just a case of “adding AI” to an existing platform but..

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Closing the Deal: Why Human Connection Still Wins in Sales

“AI is not the silver bullet that a lot of marketing companies will have you believe,” according to..

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AI Readiness: A Workforce Strategy for Technology Leaders

As organizations increasingly adopt artificial intelligence, it’s not surprising that technology..

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GTIA On Location: AI, Cyber and Community Dominate Headlines at IT Nation Connect Global 2025

The Global Technology Industry Association launched a GTIA On Location initiative at IT Nation..

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New Guidebook Directs ITSPs Through Every Stage of Data/AI Transformation

With data being labelled as the new currency, and AI being right at the edge of innovation, it is..

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From Clicks to Clients: 5 Steps to Drive Predictable Growth in the Channel

If you're still relying on word-of-mouth to grow your business, you're leaving money on the table...

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