In every industry, there are leaders who make an impact because they seek the spotlight—and then there are leaders like Brook Lee, senior director of community at Rev.io, who make an impact because they show up. Day after day. Conversation after conversation. Challenge after challenge. Brook’s work inside the MSP community hasn’t been about flash or fanfare; it’s been about building something real, durable and inclusive. Her commitment to elevating the operational maturity of MSPs, fostering honest peer-to-peer community and pushing the channel to confront the hard conversations is exactly why she’s been named the 2026 GTIA Community Leadership Award Winner.
Her influence is felt most in the quiet consistency of someone who believes that community isn’t a branding exercise; it’s a responsibility. This year’s award recognizes not just what Brook has accomplished, but how she’s done it: With depth, honesty and a vision for a channel that is stronger, more inclusive and more future-ready than ever.
What accomplishment or initiative are you most proud of that led to your selection for this award?
Honestly, the thing I'm most proud of isn't a single initiative; it's my consistency. Showing up every day to build something real inside the MSP community, not just broadcast it or show it off on LinkedIn. From helping with content, to the Organizational Strategies for Hiring, Advancing and Retaining Women in Technology guidebook, to pushing for more education at our GTIA events and being willing to have hard conversations with people in the GTIA community to try to make it better for everyone, not just the few. The award feels like recognition for doing the work without the spotlight and just doing the work because it's what I believe in.
How are you seeing the IT channel evolve right now, and what trends do you think will define the next few years?
The MSPs that are struggling right now are the ones still selling on labor even in agreements. The ones winning are selling outcomes and figuring out how to grow revenue without growing headcount at the same rate. AI is definitely accelerating that pressure. It's both a threat to the old model and the biggest enabler of the new one. But the bigger conversation that nobody wants to have? The convergence of the MSP, telco and integrator spaces. Everyone's talking around it but not actually talking about it; because for some, admitting more players are entering the space feels threatening. Like there's not enough to go around. Except the data doesn't support that fear. We're looking at a half a trillion dollar addressable market. There is plenty for everyone. The real question isn't "how do we protect our turf" but should be: “Are we ready to operate in a bigger, more competitive arena?" The MSPs who are asking that second question right now are going to be the ones defining the channel in five years.
What motivates you to continue driving innovation and leadership within GTIA?
GTIA puts you in the room with people who are genuinely trying to move the industry forward, not just sell into it. That's rare. For me personally, it's about staying connected to what's actually happening at the MSP level, not just what vendors think is happening. My entire existence in our space depends on understanding MSP operations deeply and staying plugged in. GTIA keeps that grounded for me. And frankly, being part of a community that holds you accountable to show up and contribute is what keeps me motivated.
Can you share a meaningful lesson or unexpected insight you gained during the project or work you’ve engaged in with GTIA?
The thing that surprised me most is how much MSPs are craving an actual peer community. Not vendor-led content, not another webinar, not yet another sales pitch, but actual peer-to-peer connection with people who are in the same seat they're in. I knew that intellectually, and it's what I love and enjoy, but GTIA showed me the appetite is even bigger than I expected. When you create space for honest conversation, and make it about what's not working, about the hard stuff, that makes people show up differently. That's shaped how I think about community design across everything I do.
What impact do you hope your work will have on the broader industry or on the next generation of channel leaders?
I want the next generation of MSP leaders—especially women and people who don't look like the traditional channel archetype—to see a path that doesn't require you to become someone you're not. The industry has a "type," and I've never fully fit it. If my visibility in spaces like GTIA helps one person decide to stay in this industry instead of leaving it, that's the impact I care about most. Beyond representation, I hope the work I'm doing around community-first thinking helps shift how vendors and MSPs engage with each other. Stop selling to the community and start being part of it.
See the full list of 2026 North America Spotlight Award Winners.
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