The GTIA Blog

Let's work together to create more sustainable IT practices and contribute to global net zero goals.

How to Create More Eco-Friendly/Sustainable IT Practices

In recent years, growing concerns surrounding sustainability and our impact on the environment are..

Artificial intelligence language models can provide valuable cybersecurity insights, but should they replace your own recommendations?

What Do AI Models Recommend for Cybersecurity? It Depends on Who You Ask

For years companies have been touting they have artificial intelligence (AI) or machine learning..

M&A activity is a topic that most channel players, large and small, are touched by today and will continue to be in the future.

Buying and Selling: Is Channel M&A That Much of a Thing?

Mergers and acquisitions (M&A) among channel companies—solution providers, resellers, IT..

Don't abandon lost customers. Instead, strive to learn why they left and re-evaluate your processes to ensure that the customer churn rate decreases.

Learning From Lost Customers: 4 Tactics You Should Know

Losing customers isn’t anything new or special. It happens to every company, no matter how good..

With phishing attacks on the rise and human error still the top reason cybercriminals gain access, it's important that companies keep everyone educated when it comes to fighting back.

How To Get Customers To Stop Clicking on Phishing Emails

There is no doubt that cyber threats are on the rise, and scammers will stop at nothing to gain..

5 Questions With Alex Spigel: 2023 Winner of GTIA's Community Leadership Award

It’s no small feat to build a business from scratch and be an engaged volunteer for the IT..

Leveraging artificial technology (AI) is not without its risks, but there's enough benefits that security teams can harness AI to beat cybercriminals at their own game.

How To Leverage AI in Cybersecurity To Beat the Bad Guys at Their Own Game

The battle between cybersecurity experts and cybercriminals is not a new phenomenon, but the fast..

Growing your MSP business is no easy task. GTIA's Managed Services Committee tackles the tough issues facing the channel today.

Plotting the Future of Managed Services: Blueprints for Success

Staying competitive in a fast-moving, always-changing market is a big challenge for many MSPs. How..

See what GTIA women have to say about how our industry is working to #EmbraceEquity, on International Women's Day and every day.

Unlocking the Potential of Women in Tech

The theme of this year’s International Women’s Day is #EmbraceEquity, a nod toward overcoming..

6 Steps to Build a Customer Success Roadmap

One of the biggest challenges for an MSP in the modern era is strategy around customer success...

The metaverse is not a new idea, but the people engaging with it are bringing new ideas and use cases every day.

The Metaverse Is Now: AR/VR Use Cases

Let’s explore three real-life use cases where virtual reality (VR) training is already happening..

6 Reasons Why We're Ready for the Metaverse

There’s a lot of chatter around Web3 technologies, and the metaverse is one of the most heavily..

As an industry, we're moving in the right direction. But we have a long way to go if we want to be viewed the same as other professions like doctors, lawyers, and CPAs. Maybe a simple change can stretch us the extra mile.

Clients vs. Customers: How Changing Our Language Can Benefit the MSP Industry

If you’ve been around long enough like we have, you can remember back in the day when providing IT..

Cyber Insurance and Other Legal Tips to Protect Your MSP

When it comes to falling victim to cyberattacks, MSPs are no different to any other business in..

AI and Machine Learning feed on large amounts of data, and GTIA's AI Council detailed more on how important it is to start with strategy when considering how all facets of data drive your business outcomes.

Understand Your Data Strategy Before You Embrace AI

We have heard statements like “Data is the new oil”, “Data is the lifeblood of any business” etc. ..

Finger pointing to a happy, content and mad face.

3 MSPs, 3 Success Stories: How to Keep Employees and Customers Happy

In the world of the MSP there is no “one-size-fits-all” secret sauce to success.

What Are Risk Assessments & Why Should You Provide Them to Customers?

Assessing your customers’ cybersecurity risks can help uncover gaps in their networks, opening the..

Social media can be a powerful tool for business growth and connection--if used correctly. Know your goal on each and every platform you use for optimal lead generation.

Who, What, Where: Social Media for B2B Lead Gen

Social media is about more than page likes and memes. It can be a powerful and impactful resource..

It's impossible to make everyone happy in today's market, however, vendors can smooth out relationships and up the partner experience by focusing on one key area: communications.

Partner Experience 101: Are You Easy to Do Business With?

Ah, the much-desired ease of doing business. Let’s call it the IT channel’s “forever issue” when it..

It's Time to Bust Some Cybersecurity Myths and 'Mythconceptions

There’s a lot of myths or “mythconceptions” around cybersecurity that can be harmful to you or your..