The GTIA Blog

Unlock Hidden Revenue: Getting Started with Marketing Development Funds

Struggling to generate leads and close business? You’re not alone. For many VARs, resellers and..

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Using AI in Business: Examples of Artificial Intelligence Application in Business

Artificial intelligence (AI) offers exciting possibilities for businesses. With 35% of companies..

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Why You Should Never Use the Word Breach

People use the word breach all the time. It’s been a familiar phrase in the technology world to..

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Using AI Tools for Content Creation: Everything You Need to Know

Emerging technology tends to generate a lot of buzz—some more than others. One technology in..

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True Cybercrime: Former Police Officer Says it Can Happen to You

There’s a large group of people out there who love true crime stories. Something about the lurid..

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How to Overcome Sales Objections

“You know, I just don’t think we can afford that.”

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7 Ways AI Can Add Value to Your MSP Business

MSPs have a wonderful chance to improve their services and provide tremendous value to their..

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The Importance of Realistic Tabletop Exercises

If you work in technology, you’ve likely taken part in a tabletop exercise. Tabletop exercises are..

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Deliver Better Customer Experiences by Building Brand Super Fans

In today’s fast-paced world, companies of all sizes are looking to scale. They want to drive..

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Strengthening Cybersecurity Together: 10 Tips for MSPs, Clients and Vendors to Follow

In the realm of cybersecurity, managed service providers (MSPs) are the crucial bridge connecting..

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What Does a Fire in 1949 Have to Do with Cybersecurity Today? A Lot, Actually

On Aug. 5, 1949, lightning struck deep in a gulch along the upper Missouri River in Montana on..

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FBI Cybersecurity Tips for MSPs to Safeguard Against Emerging Threats

Cybercrime has increased as the rest of the world adopts technology solutions to run organizations..

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Empowerment Through Guidance: GTIA Mentors and Mentees Share their Experiences

We are all very different. Our strengths, our weaknesses, our challenges and our attitude make up..

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Business 101: The Boring Stuff that Channel Firms Shouldn't Ignore

I recently spoke with Bob Coppedge, an MSP owner, GTIA member and all-around good guy, who joined..

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8 Tips for Building Trust Between MSPs and Clients

MSPs rely on excellent cybersecurity practices and positive client relationships to ensure future..

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Advancing Women in Tech: One Tough Conversation at a Time

Margaret Thatcher once said, “If you want something done, ask a woman.” And that action-oriented..

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How to Choose a New Tech Vendor: Evaluations, Security and Success Metrics to Consider

Adding a new vendor or technology to a solution stack can be a frustrating, stressful move for many..

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6 Cybersecurity Challenges Small Businesses Face

In the past there have been some perks to being a smaller player in a bigger market. Whether..

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Moving from Tactical Thinking to Strategic: How MSP Business Is Changing

Businesses have put the pandemic behind them and are poised for growth and innovation—opening a lot..

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No One Is a Cyber Expert: Why Info Sharing is Critical

With the number of incidents on the rise every year, there’s little doubt as to why companies are..

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