According to the GTIA 2024 State of the Channel, 42% of firms worry about the ongoing talent and skills shortage. As MSPs and solutions provider look to move into new disciplines like AI and deeper into existing markets like cybersecurity and data services, the competition for skilled workers is only going to heat up. As a result, the resources necessary to hire, train and manage people represents a challenge.
It’s a challenge GTIA can help you with, in the form of IT training and valuable discounts—20% off CompTIA certifications and training materials to be exact.
Boost Employee Retention, Promote from Within
One of the most damaging consequences of a skills shortage is poor employee retention. For small to mid-size organizations specifically, low employee retention has a high cost. But turnover doesn’t just affect your company, it also impacts your workers by burdening remaining employees with tasks departed employees were once responsible for. This, in turn, can lead to low morale and the vicious turnover cycle continues.
Providing your employees with targeted training and certifications can boost your company’s rate of employee retention and job satisfaction, but that’s not all. The benefits of getting employees certified go beyond.
Additional benefits of investing in certifications include:
Improving employee loyalty. Offering employees the opportunity to get certified can make them feel valued and invested in. This naturally leads to increased loyalty and commitment to their organizations.
Upskilling employees. The main objective of getting employees certified is to increase their skill level. In doing so, the IT skills gap narrows, staff turnover is reduced, employee job satisfaction is increases and money is saved.
Keeping IT professionals aware of tech trends. Trends in IT change rapidly. Certifications help IT pros stay up-to-date with the latest technology trends and best practices. And when IT employees are aware of current tech trends, so are the organizations they work for.
Promoting cost savings. Because they can increase staff retention by improving job satisfaction rates, certifications promote cost savings. For example, organizations that choose to get employees certified can expect less frequent recruitment and onboarding costs and you can expect to recruit from within more frequently.
Your GTIA Member Certification Discount
GTIA members receive a 20% discount on CompTIA certifications and training materials. These valuable discounts make membership a smart investment that adds up quickly, whether your company has one or 100 employees on your team in need of upskilling.
CompTIA certifications align with IT infrastructure, data analytics and cybersecurity career paths, with each added certification representing a deepening of expertise. Core certifications, like CompTIA A+, lay the groundwork for the specialized pathway certifications, and additional professional certifications cover necessary IT skills like project management. Vendor-neutral CompTIA certifications are industry recognized and will ensure the IT professionals working for your company have the latest knowledge to support your business and customers.
“The IT channel faces challenges with cybersecurity risks, a shortage of skilled professionals, navigating fast-paced technology changes and ensuring a smooth integration of these changes,” said Hannah O’Donnell, vice president of sales at GreatAmerica Financial Services and chair of GTIA North America Community. “Adapting to evolving market demands will be our biggest challenge and area of opportunity for the future of the IT channel.”
Certifications support internal talent development by providing employees with the necessary skills and knowledge to advance within their organization. By becoming certified, employees will naturally help close the IT skills gap and increase productivity.
Join GTIA
MSP company membership is a strategic investment in your business and your career. When you join the GTIA everyone at your company will benefit from:
- 20% discounts on CompTIA certifications
- Free event registration for your entire staff
- GTIA industry research and business tools
- Exclusive cybersecurity programs
- Powerful networking and mentoring
- Vendor-neutral member education
- Opportunities to make an impact
“GTIA opens your vision to what your company can do in five years or 10 years—who should we work with to be an innovative company,” said Steven Tytgat, CEO, Tyneso, “It’s not just tech, it’s business.”
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