Dave Cava's Blog Posts

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By Dave Cava / Jul 16, 2026

AI Isn’t Coming to Save Your MSP

QUICK ANSWER What is MSP profitability? MSP profitability refers to the margin remaining after all costs of service delivery—including normalized owner compensation—are accounted for. Industry benchmarks suggest healthy MSPs target 10–15% net profit margins. Businesses operating below 5% are at elevated risk.