Ashley Watters's Blog Posts

Group of professionals working together
By Ashley Watters / Sep 26, 2025

Getting the GTIA Cybersecurity Trustmark (Part 4): How to Obtain Employee Buy-In

Providing critical services to companies and supporting organizations with their technology needs is no easy lift and IT service providers (ITSPs) are the support services that keep companies operational. Consequently, ITSP employees often have their hands full keeping up with client demands and responsibilities, leaving little time to work on business-building projects such as the GTIA Cybersecurity Trustmark.
By Ashley Watters / Aug 19, 2025

Getting the GTIA Cybersecurity Trustmark (Part 3): Advice from Assured Members

Is the GTIA Cybersecurity Trustmark worth the investment in time, resources and money? Absolutely, according to IT service providers (ITSPs) who have achieved Assured status and elevated their cybersecurity policies and processes along the way.
By Ashley Watters / Jul 17, 2025

Getting the GTIA Cybersecurity Trustmark (Part 2): Lessons from the Trenches

Protecting your clients and your own business takes discipline, time and resources. Anyone who has..

By Ashley Watters / Jun 26, 2025

Getting the GTIA Cybersecurity Trustmark (Part 1): Showcasing Your Company’s Security

If you’re in the business of providing technology services, you will inevitably be asked about your..

By Ashley Watters / Jun 3, 2025

Top 10 Challenges Facing Technology in 2025

Technology is woven into the very fabric of our daily lives. We use it to shop, work, entertain and..

5 Ethical Issues in Technology to Watch for in 2025

Ethics certainly creates a buzz in the business world. Ethical issues such as how we treat others,..

Read More >

Eyes Wide Open: Cybersecurity Lessons for MSPs from an Ethical Hacker

Not to sound apocalyptic, but there is no shortage of threats targeting MSPs. In fact, hackers love..

Read More >

4 Not-So-Hard Ways to Start Your Cybersecurity Trustmark Readiness Path

Given today’s threat landscape, cybersecurity needs to be a top concern for every company. Still,..

Read More >

‘Tis the Season for Giving Back: GTIA Members Impact Charities Around the World

Every year, GTIA recognizes the holiday season with our annual Giving Program. By providing..

Read More >

3 Ps to Differentiate Your MSPs Business Focus

MSPs have become a vital service pipeline for companies as they manage increasingly complex..

Read More >

Taking Your Presentation Skills From Nervous to Natural

It’s no secret that many professionals feel anxiety about presenting or speaking in front of..

Read More >

Making Strides in DEI: Fostering Conversations about Inclusivity Initiatives

The past decade, we’ve seen huge strides in diversity, equity and inclusion (DEI). Conversations..

Read More >

Subscribe to the GTIA Community

Not ready for membership yet? Become a subscriber and gain complimentary access to select resources, events and online discussion groups.

Blockchain Use Cases and Practical Applications You Should Know

For some, blockchain still feels futuristic—a technology that has far-off implications, but one..

Read More >

What Is an Asset Inventory?

An asset inventory is the full documented list that details all of a company’s technology resources..

Read More >

7 Types of Business Risk

If you’re running a business, you know that an unexpected incident can be damaging—especially if..

Read More >

Using AI in Business: Examples of Artificial Intelligence Application in Business

Artificial intelligence (AI) offers exciting possibilities for businesses. With 35% of companies..

Read More >

Why You Should Never Use the Word Breach

People use the word breach all the time. It’s been a familiar phrase in the technology world to..

Read More >

Using AI Tools for Content Creation: Everything You Need to Know

Emerging technology tends to generate a lot of buzz—some more than others. One technology in..

Read More >

The Importance of Realistic Tabletop Exercises

If you work in technology, you’ve likely taken part in a tabletop exercise. Tabletop exercises are..

Read More >

8 Tips for Building Trust Between MSPs and Clients

MSPs rely on excellent cybersecurity practices and positive client relationships to ensure future..

Read More >