One Little Seed treats the ANZ tech community as part of how its business grows. Led by founder and director Kristal Jamieson, who has spent nearly 30 years in the ANZ IT space, the team jumped into GTIA membership under the leadership of ANZ community manager Bec Paior. Since then, One Little Seed has immersed its team in the GTIA mentoring programme and built GTIA's online content into staff onboarding and personal development plans, giving newcomers to the industry a strong starting point.
That commitment is why One Little Seed has been named the winner of the 2026 GTIA ANZ Associate Member Spotlight Award. The award recognises meaningful engagement with the GTIA community and the positive impact it's had on the lives and careers of channel professionals across the region. It's a big year for One Little Seed overall, since Kristal also took home the 2026 ANZ Advancing Women in Technology Leadership Spotlight Award.
We asked Kristal what drew One Little Seed into the GTIA community, what the global channel can learn from ANZ and what advice she has for the next member hoping to be in her shoes. Here's what she had to say.
What's the story behind the work that earned this award, and what did it take to get there?
For One Little Seed being immersed in the ANZ tech community is really important to us. So, when the opportunity arose to become a member of the ANZ GTIA community under Bec’s leadership, we jumped at the chance. Being able to immerse the team and get exposed to different areas of the channel through the mentoring programme was a huge highlight for me. As the founder of the business, I’ve been in the IT community in ANZ for nearly 30 years (a lifetime for some), but my team haven’t. So being able to share experiences and see what other people bring to this community is also a privilege.
What makes the ANZ channel unique, and what could the rest of the global channel learn from it?
Having worked in global roles, every channel region is very different. I always used to say to my American execs, you won’t get the loud crowd engagement that you’re used to when presenting keynotes here. The ANZ channel is unique globally, partially due to its size, and literally everyone knows everyone when you’ve been around long enough. But I think generosity is an overwhelming strength in the ANZ channel, that people lift others up even when they’re not in the room. Another thing that I think we take for granted here is our sense of humour, but the deprecating style. I think Gabrielle from Hosted Network summed it up best after a trip here for the Catalyst event, “The MSP world is close-knit in a way that’s hard to overstate. They know each other, refer each other and then turn around and roast each other (affectionately and always to their faces).”
Ultimately, we’ve all got each other’s backs, but we like to have some fun along the way, and sometimes the mantra of, if you don’t laugh, you’ll cry, holds true. But it’s generally someone in your corner that will bring you that brevity when it’s needed.
How has being part of the GTIA community shaped the way you or your business operates? Is there a specific connection, conversation or event that made a real difference?
We’ve included a lot of the GTIA online content in our personal development plans and onboarding for our staff. For those that haven’t worked in the industry, it’s great starting point.
What's something that didn't go to plan along the way, and what did it teach you?
I mean, winning two awards? And what made it even more significant for us is that this was a truly independent offshore judging panel. So, we’re recognised for doing what we say we were doing and nothing else. Even if we hadn’t won, we’d still continue doing what we do because those are our values. But honestly, it’s just really cool for other people to think what we’re doing is the right thing, because sometimes it does feel like you’re shouting into the void.
What advice would you give someone in the ANZ channel who hopes to be in your shoes next year?
It costs nothing to be kind. And where you are today, is where someone else aspires to be. Everyone here is very generous with their time. Ask for the introduction, ask for the coffee, use the mentoring programmes and don’t be afraid to say yes (or no).