From Affiliates to Vendors: A Glossary of Terms for the IT Channel

Decode the IT channel's acronyms and business models with this vendor-neutral glossary built by industry experts, for newcomers and pros alike.
  • Clear definitions for 40+ essential channel terms, from Affiliate Channel and CAM to VAR and Two-Tier Distribution
  • Real-world context on partner models like MSP, MSSP and ISV to help you navigate channel relationships confidently
  • Compiled by GTIA's Channel Development Advisory Council, drawing on frontline expertise across the tech industry
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