GTIA CAM 101: Partner Productivity and Ramp Planning ANZ/ASEAN

Dates
October 5 - 8, 2026

Time
9:00 am to 10:00 am SGT (GMT +8)
11:00 am to 12:00 pm AET

Who should attend
Channel account managers, partner success professionals, and channel program leaders

Learner outcomes

1. Choose and engage the right partners to maximize growth opportunities.
2. Assess and improve partner productivity using performance measures.
3. Design partner lifecycle strategies that drive satisfaction and profitability.

Takeaways
Attendees who attend all four sessions will earn a certificate of completion. All attendees receive a companion workbook with tools to apply immediately to channel management.

Day 1: Defining a Successful CAM, Developing a Partner Value Proposition
Day 2: Aligning and Prioritizing Partners, Evaluating and Accelerating Productivity
Day 3: Building a Ramp Plan, Managing Channel Partners
Day 4: Marketing with Channel Partners, Adapting to Industry Trends

Cost
Free for employees of GTIA vendor and distributor member companies. This course has an equivalent value of approximately USD 2,500 or EUR 2,160.

Limited capacity
This course is limited to 100 attendees.

Language
English

GTIA Instructor
Karen Powell is a GTIA Certified Trainer and senior B2B technology strategist with more than 20 years’ experience in channel, partner, and go‑to‑market leadership roles across the ANZ region. As an instructor and subject matter expert for GTIA’s Managing the Technology Channel programs, she helps vendors and distributors build high‑performing indirect sales ecosystems and elevate partner experience. Drawing on her doctoral research into AI‑enabled B2B buying and her work with executive teams, she brings a practical, data‑driven perspective to every session