Sara Yirrell's Blog Posts

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By Sara Yirrell / Aug 18, 2026

Predictable Growth Is an MSP’s Best Friend

Quick Answer: MSPs can drive predictable growth by raising prices annually instead of locking in flat multi-year contracts, saying no to discount requests, focusing on a niche Ideal Client Profile and investing more of their gross margin back into marketing. Reformed IT co-founder Joe Burns shared these strategies at the GTIA UK&I Community Forum in Manchester, where he outlined a five-stage prospecting model that moves leads from unaware to engaged.
Cookie cutter paper cutouts in a chain
By Sara Yirrell / May 5, 2026

SMBs and Security: Avoid a Cookie-Cutter Approach to Selling

Did you know that 46% of all cyber breaches impact businesses with fewer than 1,000 employees? According to the same source, 37% of companies hit by ransomware had fewer than 100 employees and SMB employees experience 350% percent more social engineering attacks than those at larger enterprises.
Rahme Mehmet, founder of TechComms, speaks at ChannelCon EMEA
By Sara Yirrell / Apr 28, 2026

Would Your MSP Business (and Your Customers) Survive a Crisis?

A frightening 50% of UK businesses have been the victim of some sort of cyberattack over the last..

By Sara Yirrell / Apr 21, 2026

Device-Bound Security Could Be the Answer to All Our Security Prayers

In real life, if you are suspicious of every single person you ever meet and expect them to verify..

By Sara Yirrell / Apr 9, 2026

How Inclusive Thinking Drives Better Business Decisions

An inclusive workplace can make a measurable difference to a company’s financial performance when..

Breaking the Rules: Integrating AI Needs a New Approach

Upgrading to an AI-powered SaaS model is not just a case of “adding AI” to an existing platform but..

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New Guidebook Directs ITSPs Through Every Stage of Data/AI Transformation

With data being labelled as the new currency, and AI being right at the edge of innovation, it is..

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AI Ascends: How EMEA Channel Firms Are Turning Complexity into Opportunity

The top revenue generator for channel firms across the EMEA region is business and technical..

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Scary, Thrilling and Wonder-Inducing: Sir Bob Geldof Discusses AI, Social Media, Live Aid and More

When a global rock star ends their keynote with, “Oh dear, we’re all (bleep),” you know it has been..

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Data Is the New Oil: Don't Miss the Rush

Data is now the most valuable commodity in the world, surpassing oil in terms of worth. Just like..

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The Different Facets of MSP Security

Ian Thornton-Trump, chief information security officer at Cyjax Ltd, stressed one of the biggest..

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Women in Tech Groups Are More Than Just a Tick Box Exercise

What company would not want to be 87% better at making decisions, or deliver 60% better results?..

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Cybersecurity Is About People, Not Technology

Employees are often the first line of defence against cybercriminals, but despite in-house..

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Got News? How to Get Your Company Noticed by the Media

For many news organizations the hardest job is sorting through mountains of news announcements and..

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How to Fight Back Against the Self-Sabotage Harming Your Business and Career

Are you a person who tidies their desk several times a day to avoid getting on with a task in hand?..

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Blockchain Statistics: Top Stats, Facts and Trends for 2024

Few outside the blockchain industry will be familiar with the name Satoshi Nakamoto, but it is the..

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Metaverse Statistics for 2024: Facts, Stats, Market Size and Future

Although the metaverse was first mentioned in Neal Stephenson’s fictional novel Snow Crash in 1992..

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Cybersecurity Is a Balancing Act for Customers and a Huge Opportunity for MSPs

Surprisingly, cybersecurity is not always a top priority for end customers—they tend to prioritize..

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How To Get Customers To Stop Clicking on Phishing Emails

There is no doubt that cyber threats are on the rise, and scammers will stop at nothing to gain..

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How To Leverage AI in Cybersecurity To Beat the Bad Guys at Their Own Game

The battle between cybersecurity experts and cybercriminals is not a new phenomenon, but the fast..

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