R.C. "Bob" Dirkes's Blog Posts

Profitability, prioritization and partner management are keys to improved MSP/vendor business relationships.

By R.C. "Bob" Dirkes / Nov 2, 2023

3 Ways Tech Vendors Can Improve Collaboration with MSP Partners

About nine of 10 IT firms consider good vendor partnerships either “critical” or “important” to doing business successfully in the technology channel. Moreover, more than a third (35%) of those businesses said they only work with vendors that have a “seamless partner experience,” according to GTIA Partner Experience Trends research. The results, based on responses from more than 400 U.S.-based IT businesses, demonstrate the chain of interdependency that is today’s tech channel.

Learn 7 best practices--and the order for applying them--to foster long-term partnerships that satisfy clients and grow business.

By R.C. "Bob" Dirkes / Sep 21, 2023

7 Best Practices for MSPs to Build Relationships After Closing the Sale

Many MSPs consider selling the hardest part of building client relationships, but fostering a long-term partnership that satisfies client expectations and generates opportunities to grow business requires much more hard work long after closing a deal.

Learn 8 elements - and the sequence for implementing them - of a proven digital go-to-market growth strategy for MSPs that aligns marketing and sales

By R.C. "Bob" Dirkes / Aug 31, 2023

8 Elements for a Winning MSP Growth Formula

Research shows that most technology buyers today fall into the Millennial and Gen Z cohorts and..

By R.C. "Bob" Dirkes / Aug 15, 2023

3 DEI Leadership Techniques for Building Dynamic Tech Teams

The business case for embracing diversity, equity and inclusion (DEI) strategies to drive..