Phil Callow's Blog Posts

Main talking to two others at a booth during an industry event
By Phil Callow / Jul 10, 2025

An ITSP Owner’s Perspective: Maximizing Value & Measuring Return on Event

Attending an event is always a balance between cost and benefit. Whether it’s travel, accommodation or time away from the business, every event carries a price tag. The key question is: What’s the Return on Event (RoE)?