GTIA Channel Development Advisory Council's Blog Posts

Vendor at ChannelCon scanning a badge of an attendee

Booth Brilliance: Best Practices for Vendors to Stand Out at Events

Whether you're a seasoned exhibitor or stepping into the booth for the first time, how you show up matters. Your presence, energy and setup can make or break attendee engagement. Here are some tried-and-true best practices to ensure your booth becomes a magnet, not a miss.
Group of three men talking at an industry event booth

The Ultimate ITSP Sales & Marketing Checklist for Attending Channel Events

Attending a channel conference can be a game-changer for IT service providers (ITSPs), especially smaller partners with limited resources. But without a solid plan, it’s easy to get overwhelmed or miss out on valuable opportunities. This guide is your go-to checklist for maximizing ROI, networking like a pro and making every moment count.