Many people are discussing artificial intelligence (AI) like it is another hype cycle. I think it is more transformative than that. Five years ago, Minouche Shafik, the president of Columbia University said, “In the past jobs were about muscles, now they’re about brains, but in the future they’ll be about the heart.” This was four years before ChatGPT was launched.
Let’s dive into a critical topic that affects both vendors and channel partners in our industry—sales friction. This sometimes-unnoticeable barrier can hinder growth and success, but fear not, as I've got some practical insights to help you navigate and overcome these challenges.
